New Look for Women in the UK Essay Example | Topics and Well Written Essays - 3750 words

New Look for Women in the UK - Essay Example India is prospering economically and poses a perfect market for New Look as it has a ready market for women’s wear. Technological advancement and cheap availability of labor will enable New Look to enter the market at competitive prices. Also, currently the competition has not entered this market with full force which makes the environment more viable. However, there is cultural diversity which makes the market highly unpredictable and difficult to establish trends. Also, the laws of the country are not powerful enough to control plagiarism of designs. New Look plans to launch in the country within 3 months and growth into 200 outlets within 2 years and at first importing the range and later setting up production facilities in India itself. This can be achieved by employing the highly skilled set of local and foreign designers to cater to the different niches that exist in the market. Also, heavy promotion of 25 % of the total cost would build the lacking brand loyalty. Lastly, marketing should be controlled by monitoring the strategies used by having an in-depth evaluation every 6 months New Look is Britain’s third-largest retailer of women’s fashion. With over 540 stores across the UK, New Look now has about 250 stores in France with complete ownership of MIM, Belgium, Dubai and Kuwait it has revenue of 800 million pounds (2005) and employees 15000 workers1. New Look has a range of women of all ages and sizes, accessories range, a men’s range and a kid’s range. The core products, however, are clothing, lingerie, and shoes. The new look has 1000 factories in 45 countries and it caters to international market keeping the various fashion trends in mind2. The sales volume of New Look is increasing at a decreasing rate as competition in the current market increases. New Look, therefore, seeks to expand in a market with a big demand and where the costs would remain at a minimum to maximize profits.