Lord of the Flies Essay on Pathetic Fallacy Essay

â€Å"This is our island. It’s a good island. † (Golding 35). Contradictory to this quote, nature is never to be claimed by man, nor is always good- it is man that is controlled by the dynamically changing nature. In Lord of the Flies, William Golding reveals the nature’s beauty and power by personifying the island into a divine sentience that both rewards and punishes civilization and savagery. In allowing the natural elements to influence the boys’ behavior, Golding uses the relationships between the individual boys and the island, with consequences for their actions. The benevolent and generous side of the island’s nature is seen with Simon, the most civilized and humane individual in the group. When Simon walks alone through the forest in chapter 3, his delicate and admiring attitude towards nature is immediately rewarded. When Simon is rushed by the littluns who were frustrated by unsuccessful attempts at raiding a tree of its fruits, he is compensated by â€Å"double handfuls of ripe fruit† (56). Here we see the stark difference in the island’s treatment to the disrespectful and the respectful. Golding uses the island’s personification that rejects those who â€Å"cry nintelligibly† (56) while cherishing Simon’s gentle nature to magnify the island’s abundant, yet unforgiving natural setting. The island’s nourishing treatment to civilization doesn’t end there, as it continues to prove its comforting nature when Simon is alone by himself. After demonstrations of Simon’s respect towards the island- such as when he places fallen leaves back into their places-, â€Å"green sepals drew back a little and the white tips of the flowers rose delicately† (57). Golding uses this adoration of the island towards Simon’s presence to enhance the original gentleness of the island’s atural setting. Nature is emphasized in this particular part of the novel as peaceful and comforting. Golding breathes generosity and gentleness into the island’s personality to magnify and augment its natural beauty. However, despite the island is pleasant and rewarding -it is a â€Å"good island,’ after all- Golding makes sure to reveal the judgemental and punishing side of the island to the savagery of the other boys. The sentience of the island given by Golding is provoked first by the boys- as soon as they get together, they decide to set a fire. Initially starting a rescuation signal fire, the boys end up creating a massive inferno that â€Å"laid hold on the forest and began to gnaw† (44). The pain that the island goes through is reacted towards by the boys with â€Å"shrill, excited cheering† (44). This ecstatic sensation of destruction of nature stimulates the boys’ wild instincts that later evolves into savagery and bloodthirst, that becomes the ultimate key to their self-destruction. The savagery that is launched from the fire, becomes an uncontrollable state of uneasiness the boys experience in the island. Even Jack, the savage hunter, dmits, â€Å"you’re not hunting, but- being hunted. † (53). Golding uses this state of fear to emphasize that the nature is an intimidating, and powerful force that can not be tamed by man. The natural setting of the island is enhanced through this relationship between savage Jack and the punishing island reminds the reader that nature is a force that is far greater than an individual’s power or ego. The boys’ attempts to conquer the island and destroy it only brought their submission into barbarism and a hard lesson that man will either compromise with nature, or else suffer. Golding personifies the island in order to establish silent relationships between the inanimate and actual characters. These relationships enable in many ways for the author to enhance both the beauty and intimidation of the island’s natural settings and give depth to the story’s given physical environment. Furthermore, one must also note the intricate ways the island adores civilization while punishing savagery not only enhances the plot setting within, but creates philosophical sophistication and complexity of characters that enhances the novel’s general completion and execution as a literary classic.

Lead And Manage A Team Within Health And Social Care Essay

Explains the features of effective team performance An effective team which performs at the highest level, whilst completing their work efficiently to the best of their ability. An effective team will always consist of certain features enabling effective team performance. Some of these features are as follows; develop goals and plans, i.e. an effective team will always devise a development or goal plan, which will describe the specific purpose for the team. The team will work towards implementing plans to achieve the set goal. Team member should also be clear about these goals and their priorities and consistently work in ways that will support the team’s goals. Communication between the team is so important, team members should feel comfortable with sharing information, listening and provide each member with positive feedback. Team meetings should be held on a regular basis, you could also provide a newsletter with such information. Team meetings should be productive and well managed, they need to be focused and timely and used for team problem solving, decision making, distributing information and also developing the team’s skills. Effective teams maintain positive relationships by supporting, cooperating, respecting and trusting each team member. These relationships can be enhanced by proactively working to build these positive relationships by providing opportunities for social interaction. Problems need to be solved in a timely manner, the same as decision making. An effective team will identify a problem/issue and resolve it promptly with the involvement of all the team. Obviously there is always going to be conflict, an effective team will identify and resolve these conflicts in a promptly and timely manner, which will also be mutually beneficial. This will then minimise the occurrence of conflicts, effective teams will need to continue to communicate positively. Conflict training or conflict strate gies can also be used, in order to provide ongoing team building activities, which will encourage positive and active participation within the team. Read more:  Methods of Addressing Conflict Within a Team On the job training, coaching, and mentoring are all a must. 3171/1.2 identify the challenges experienced by developing team Challenging will be experienced in new teams such as communication and relationship issues. Effective teams will always have a strong and decisive leader at the helm. A lack of effective leadership will most definitely  challenge positive team building and development. All members of the team need to be aware of their own specific roles within the team, by explaining each members specific role will avoid confusion, team members should be monitored. Staff training on conflict is imperative for effective team working, enabling the team to work without constant interruptions. According to Bruce Tuckman, teams that have been developed will go through stages, which Tuckman identified as; forming, storming, norming and performing. 3171/1.3 identify the challenges experienced by established teams Working within an effective team is an ongoing process and it very may well be that the challenge could be maintaining that effective team. Another challenge could be that a team member leaves and moves on and a new member is now needed. This can have an impact on the team’s development, which emphasises Tuckman’s theory of reforming, which literally means going back to the very beginning and working through the whole process again. All teams need to be able to share ideas and sustain a team identity; ongoing support, confidence building and improving working relations can assist with challenges experienced. Dr Meredith Belbin argues a ream works best when there is a balance of roles represented within the team and all team members know their own roles and then work to their strengths and actively manage their weaknesses. 3171/1.4 explain how challenges to effective team performance can be overcome The University of Victoria (2008) have produced a team effectiveness model that teams could use by a means of improving their effectiveness by focusing on improving their functioning in 5 key areas which are as follows; the team should have clear goals, vision, mission, values and plans that the whole team as pires to achieve. Clear responsibilities and roles, the structure of the team, job descriptions, competencies, accountabilities, resources, tools and equipment should all be provided. Problem solving, communicating, managing conflicts, tasks, planning meetings, performance evaluation, managing change and decision making should follow clear procedures ensuring effective team working. Positive relationships, mutual respect and trust, continuing support and inclusion, valuing diversity and listening to feedback can overcome challenges to effective team performance. A strong credible leader with clear expectations can also overcome challenges to an effective team. 3171/1.5 analyse how different management styles may influence outcomes of  team performance. All management styles are to a certain extent determined by the given situation and the needs of the workers and the culture of the organisation. There has been a notable shift away from authoritarian style management where control is the key concept to a more empowering team working style. Managers that direct, control the work of their staff and co-ordinate have recently been replaced with managers who coach and council who are team leaders. A successful manager develops effective teams and works on building positive relationships, developing and motivating others. The participative management style involves information sharing and involving employees in decision making. Staff are encouraged to run their own departments, making decisions regarding their policies and procedures. This style of management is often regarded as the quick cure for low morale. However is not always appropriate for every organisation. The theory X management style makes the assumption that employees are lazy and do not really want to work (Douglas McGregor, 1960). This theory implies that the average employee does not like work and will do anything to get out of it. Employees must be controlled, directed threatened or even punished to get them to be productive. The average employee will prefer to be directed and will avoid all responsibility and will have little ambition. The total management is a style which involves all aspects of the company in order to achieve quality. This type of management consists of customer satisfaction; quality is seen as the employee’s responsibility and team work. This style of management will encourage employers to learn and grow within the company and allows them to take part in improvements. 3171/1.6 Analyse methods of developing and maintaining trust and accountability 1.6a This will mean always being honest by telling the truth and keeping any promises you may have made. This will encourage employees to have more faith in you and believe in the company. The businesses values and their vision will need to communicated to all employees. The staff will feel valued and part of a team regardless of their status. The manager will need to be seen and ask the opinions and ideas of their staff and they must ensure they acknowledge the contributions made by their staff and showing genuine respect. In order to maintain this, the manager will have to avoid withholding information and telling white lies, more importantly they will have to avoid acting or communicating inconsistently and also seek shared achievements rather than  personal achievements. 1.6b Businesses that trust employees are usually successful; integrity begins with trust and the manager sets an example and will develop within the business. A manager will have to establish and then maintain integrity within the business; integrity must start with those above and then move down. 3171/1.7 compare methods of addressing conflict within a team Conflicts will arise from time to time in your business and the mostly stem from difference in terms of power amongst the team or different values and attitudes. Managers can take a direct approach when dealing with conflict which will consist of confronting the conflict straight away, whilst looking at it objectively and looking at it as it is. A manager must ensure any criticism used will be constructive. Taking the direct approach emphasises problem solving and will in most cases leave everyone involved with a feeling of the issue being resolved. A manager can use a bargaining technique if employees have different ideas to a solution and cannot agree. This would involve helping the people come to some kind of compromise which is give and take and in most cases the people will be all be satisfied. On occasion someone may just be having a bad day and create a problem. An experienced manager may just avoid this and work around it, until the person with the issue as calmed down this is called retreat. Conflicts can be positive they are not always negative, co-operative conflict can help people solve problems together and this can be motivating. 3171/2.1 To maintain a positive culture within my home I actively encourage team working, effective clear communication and effective leadership skills. Promoting development within my team keeps my staff motivated and enthusiastic regarding their job role and responsibilities. Employees appear to be maintaining their integrity and enjoy their jobs. You can also encourage communicating with their colleagues and using a feedback system which will enhance the effectiveness of your team. A manager will need to set good examples, carry out tasks and make themselves visible. 3171/2.2 demonstrate how own practice supports a positive culture in the team One of my main responsibilities is the ability to promote a positive working environment for my team. I openly encourage others to come up with new ideas, communication is key in any business. I also like to think I make  myself approachable to my staff, and will listen to any criticism. Any issue need to be dealt with confidently and in a timely manner. I recently had to put in quite a few hours working the floor of my residential home as we had an outbreak of DVT, I found by doing this others followed suit and helped out when they could. 3171/2.3 Use systems and processes to support a positive culture in the team Regular handovers within our home are vital, with an emphasis on our service users needs and clear hones input from staff. Monthly meetings are also set up on a regular basis, where we can review and plan any courses of action we may have taken, or need to be taken. I also ensure I put aside time to carry out practice supervisions and regular supervisions monthly with my staff which highlight any problems which may need rectifying. Service user meetings are also vital and provide so much information and feedback for our service which ensures we are producing positive outcomes. All policies and procedures need to be adhered to and these are updated regularly. Appraisals are carried out to assess my staff and help them set targets that they would like to aim for. Developing staff and supporting them are all factors when encouraging a positive culture. 3171/2.4 Encourage creative and innovative ways of working within the team Different skill mixes within teams are vita for any successful productive team and people need to be given specific roles to match their abilities, always ensuring further development is available. Businesses will most certainly have a complaints procedure to adhere to, alongside this a comments policy with a feedback system is an effective way of recognising the importance and contributions made by your team. 3171/3.1 identifies the factors that influence the vision and strategic direction of the team Strategic planning is vital in ensuring we are prepared for different challenges. Your team will be better equipped to deal with these challenges if they are able to identify factors which may impact the business e.g. resources, skill mixes, partnerships with contractors. A mission statement within the home defining the homes values, and promoting a positive team spirit. Quality assurance surveys play a big part in determining where the home needs to improve or set new objectives. 3171/3.2 communicates the vision and strategic direction to team members Effective teams will have the ability to create a meaningful strategy which will enhance the likelihood of producing positive results. All the team will need to have  clear communication as to what changes or challenges they may face preparing them to make the changes needed. You will need to ensure the strategy planned is viable and will the team have the skills needed to take the strategy on, extra resources may also be needed. Set up a meeting with your team and discuss the vision planned. Clearly outline the vision at your meeting enabling you and your team to put a clear strategic initiative in place. You will need to set very clear expectations and then constantly monitor and review any progress that is made and make any necessary adjustments.

The Causes of Commercial Bribery Crime

(1) From a historical point of view, in traditional Chinese culture, â€Å"human† is the social causes of commercial bribery. As everyone knows, China is a exquisite â€Å"courtesy demands reciprocity† state, courtesy demands reciprocity core is advocating â€Å"human intercourse†, in other words, Chinese person standards require that human relations between people..This traditional culture extends to business, evolved into â€Å"If you want to profit from the others, it is necessary to give people the appropriate return† business philosophy. This way, â€Å"If you want to earn more profits from the others, you should give greater reward† is taken for granted. (2) From the reality of power distribution situation, there has too much monopolistic industry in China, some of the management and the staff has too much power, which gives commercial bribery great road system laid the Foundation.Western economists had made the† Rent-seeking theory† to explain to the public rights advocates have with its control power for chip seek for their own economic interests phenomenon; According to the â€Å"power rent-seeking† theory, the power of the party will be looking for opportunities through the rent his power gain benefits, and possession of money but no dominant power a side is naturally will use their own money in exchange for power.There is no scientific and effective democratization and legalization power restriction mechanism premise, this inevitably appear using trading. (3) from actor inner point of view, the pursuit of maximization of interests huge internal power is the psychological causes of commercial bribery. The disadvantages is instinct. Each person can choose for their own works. In the business field, people tend to think hard to pursue the biggest profit.So, in this kind of mentality, because of the doer in order to obtain the biggest commercial interests, of course, will by hook or by crook – including the use of bribery and corruption means. (4) from the market the demand and supply of resources allocation to see, relation between supply and demand imbalance is the production of commercial bribery market economic conditions.Because the cause of the natural or man-made reasons, some material may be rare materials, will be in need greater than supply state; Some products and will appear supply is greater than demand state. Therefore, in the circulation of commodities in the process, in order to promote surplus commodities or buy shortage of goods, with excess goods party or need commodities in short supply party will by hook or by crook. Therefore, take commercial bribery seek market supply and demand balance of resource allocation is the unavoidable.

Teen prevention of sex summary of past paper Essay

Teen prevention of sex summary of past paper - Essay Example The students were divided into two groups with one group participating in the sex prevention program and the other group merely exposed to traditional sex education. A questionnaire was distributed to the participants two years after completion of the program and following the conclusion of the sex education lessons at school. The results of the study indicated that the patterns of sexual conduct was vastly the same as between students of the different groups. The only difference in sexual conduct was observed between students who had subsequently dropped out of school and those who had not. In this regard, students who left school engaged in more risky sexual behavior than those who remained in school. The second journal article reviews was written by Sellars, McGraw and McKinlay (1994). In this article, the authors reported on a study in which the assumption that free access to condoms increased sexual promiscuity among teens was tested. The study was conducted with 536 Latinos between the ages of 14 and 20. The subjects were divided into two groups: one group had liberal access to condoms and the other group had normal access to condoms. The research study began by obtaining baseline information from the subjects with a follow-up interview three months later. The study conducted by Sellars (1994) revealed that 80% of all participants reported sexual contact after providing the baseline information. Sexual activities among females in both groups showed no appreciable differences, although frequency was higher for females in the group with normal access to condoms. Sexual activities among females in the group with liberal access to condoms revealed a larger propensity for multiple sex partners. Males reported less sexual contact among boys in the group with liberal access to condoms. Males in the group with liberal access to condoms also reported a higher risk of having

New Look for Women in the UK Essay Example | Topics and Well Written Essays - 3750 words

New Look for Women in the UK - Essay Example India is prospering economically and poses a perfect market for New Look as it has a ready market for women’s wear. Technological advancement and cheap availability of labor will enable New Look to enter the market at competitive prices. Also, currently the competition has not entered this market with full force which makes the environment more viable. However, there is cultural diversity which makes the market highly unpredictable and difficult to establish trends. Also, the laws of the country are not powerful enough to control plagiarism of designs. New Look plans to launch in the country within 3 months and growth into 200 outlets within 2 years and at first importing the range and later setting up production facilities in India itself. This can be achieved by employing the highly skilled set of local and foreign designers to cater to the different niches that exist in the market. Also, heavy promotion of 25 % of the total cost would build the lacking brand loyalty. Lastly, marketing should be controlled by monitoring the strategies used by having an in-depth evaluation every 6 months New Look is Britain’s third-largest retailer of women’s fashion. With over 540 stores across the UK, New Look now has about 250 stores in France with complete ownership of MIM, Belgium, Dubai and Kuwait it has revenue of 800 million pounds (2005) and employees 15000 workers1. New Look has a range of women of all ages and sizes, accessories range, a men’s range and a kid’s range. The core products, however, are clothing, lingerie, and shoes. The new look has 1000 factories in 45 countries and it caters to international market keeping the various fashion trends in mind2. The sales volume of New Look is increasing at a decreasing rate as competition in the current market increases. New Look, therefore, seeks to expand in a market with a big demand and where the costs would remain at a minimum to maximize profits.

Pros and Cons of working in both right-to-work and forced unionism Research Paper

Pros and Cons of working in both right-to-work and forced unionism states from employees point of view - Research Paper Example The advantages of unionization include that employees enjoy more benefits, employment is more secure and senior workers are usually secure. The disadvantages of unionization include that the fees burden workers, the worker sacrifices their autonomy and merit is disfavored due to the regard for seniority. From the discussion, the advantages and the disadvantages of the two systems show that RTW favors organizations, but unionization is friendlier to the affairs of workers. The question as to whether states should adopt right-to-work or unionization laws has remained a hotly debated issue. Right-to-work laws stop unions from subjecting workers to some security clauses, compelling them to join unions or pay fees as a condition for employment. Through this paper, the question of, whether employees should be subjected to right-to-work laws or unionization laws – depending on their advantages and disadvantages – will be answered. The advantages of the Right-to-work system include that the right to work inclusion is a fundamental right, which is expressly guaranteed and expressly provided for, in the US constitution. This implies that the right-to-work system allows the worker, the right to their choice to associate or not to associate with a workers’ union, in the case that they find benefits from it or not. Further, without affiliations to any workers’ union, the system allows employees to choose whether other reductions, apart from those of taxes should reduce their earnings (Moore 460). For that reason, the system offers the advantages of giving workers the opportunity to make a choice of what they would like to do with their salaries, without being compelled to join any unions or their salaries being slashed (Honthaner 200). The second advantage of the right-to-work is that it allows workers to avoid the business aspect of unions, noting that unions are businesses offering

Value at Risk framework and its utility in Risk Management Assignment

Value at Risk framework and its utility in Risk Management - Assignment Example filed bankruptcy due to failure on their part to manage risk during the financial disaster that occurred in 1990s. If there is not proper management or poor supervision, then billions of dollars may be lost when a financial disaster occurs. VaR is a technique of evaluating risk that employs standard statistical methodologies employed on regular levels in other technical fields. VaR reviews the worst financial loss over a target perspective that will not be surpassed with a given intensity of confidence. Footed on strong scientific groundwork, VaR offers its users with an outline evaluation of risk in market. â€Å"For example, a financial institution might inform that its VaR of its trading assortment on a daily basis is $10 million at the 98% buoyancy or â€Å"confidence level†. This mean, there is only 1 opportunity in a 100, under typical market scenario, for a financial loss higher than $50 million to happen. This single number recapitulates the bank’s vulnerabilit y not only to the prospect of an unfavourable move but also to market risk.† It evaluates the risk employing the analogues' units as the bank’s bottom-line dollars. ... As a result, it is truly a futuristic risk evaluation. VaR is applicable to all financial instruments though in the initial stage, it has been applied only to derivatives. (Jorion 2007: ix) 2- Background Every morning, in J.P Morgan Chase, the global head of Market risk receives a bulk report that summaries the value at risk (VaR) of the bank. JPMorgan Chase's bank’s global risk management system is generating this report during every night. Today, many brokerage firms, many banks, investment funds and even nonfinancial companies employ analogues methods to estimate their financial risk. Securities market regulators, private sector groups and banks have widely acknowledged statistical based risk management strategies like VaR. (Jorion2007:18). Till Guldimann can be said to be the father of the concept VaR while he functioned as the head of global research at J.P Morgan in the late 1980s. J P Morgan’s risk management group had to decide whether fully hedged meant making investment in long-maturity bonds, thus creating a fixed and stable revenues but oscillations in market value or investing in cash thus making the market value as fixed. The J P Morgan bank concluded that â€Å"value risks â€Å"were more significant than â€Å"earning risks† resulting from the invention of VaR. (Jorion2007:18). During that period, there were more concerns in the bank about managing the risk of derivatives. The Group of Thirty (G-30) which had a delegate from J P Morgan offered a way for deliberating best risk management techniques. Through the G-30 report which was published in July 1993, the term VaR term found its way. (Jorion2007:18). On June 26, 1974, the German authorities closed a troubled midsized bank namely

Surrogate Decision Making Essay Example | Topics and Well Written Essays - 500 words

Surrogate Decision Making - Essay Example A patient that is unable to give their consent due to their physical or mental limitations will require a surrogate. If a person were in a state of unconsciousness they would be unable to grant consent. If the patient were deemed incompetent to make an informed decision, this case would also require a surrogate. Comatose patients on life support are in the position of having someone else make their medical decisions for them. If a patient is incapacitated or incompetent, the decision is left to a responsible surrogate in a process called vicarious consent. If an incapacitated patient has a written document such as a living will or power of attorney, this can serve as a surrogate. In the absence of any document individual states have recommended protocols for the hierarchy of decision making. Generally the immediate family is the first to be considered. The spouse, parents, siblings, adult children, or a guardian may all be called upon to be a surrogate. If none of these are available, a close friend can act as a surrogate. The surrogate should be close enough to the patient that they not only act on their best behalf, but also are able to consider the incapacitated patient's wishes. There may be cases where there are no surrogates available. People who have no family or friends can be referred to a medical ethics committee to act as a surrogate.

Hormones and Nerve Questions Essay Example | Topics and Well Written Essays - 3250 words

Hormones and Nerve Questions - Essay Example But it was proved that epinephrine alone could not cause this transformation to occur. It had to call on the help of a secondary messenger, cyclic AMP, for assistance. Cell membranes consist of lipid chains which makes them hydrophobic or water repelling in nature. Whereas hormones are proteins made of hydrophilic or water loving peptide chains, and they cannot readily pass through the cell membranes. This is where secondary messengers come in. they serve as a messenger between the hormones and the target cell. Secondary messengers are mostly small molecules causing a higher rate of diffusion through the cytoplasm of the cell and a faster rate of information transmission. Secondary messengers also help intensify the strength of a particular signal. Hormones in very small amounts can cause the release of thousands of secondary messengers. This means that the body can save up a lot of energy. It does not need to utilize all its nutritive resources such as proteins in the formation of h ormones, because only tiny quantities of these hormones are needed to get a response from the target cells. Therefore minimum amounts of energy are used by the body to communicate with various cells. Secondary messengers are present in the cytoplasm of cells, thereby controlling the rate of hormones and enzymes utilized by the cells. They could either cause an increase or decrease in the metabolic reactions of the cells. This means that tiny doses of hormones could cause immediate responses as the effects are amplified by the secondary messengers. Secondary messengers are also responsible for signal transduction torrents. Words: 310 NERVE QUESTION Write approximately 800 words on why it is important to understand the structure of nerve cells in order to appreciate their function. Please make sure you cover the generation of an action potential and the transmission of a nerve impulse. It is important to understand the structure of nerve cells, because it is because of their specific structure that they can carry out their important functions. A nerve is a bundle of neurons and a neuron is an individual nerve cell. There are three types of neurons: Sensory neurons Relay neurons Motor neurons These three neurons function together to transmit nerve impulses and each of them have a separate structure which facilitates the entire process. Sensory neuron endings are more concentrated in our sense organs like the retina of the eye, cochlea of the ear, etc. sensory neuron endings receive stimulus from the sense organs and then they pass the nerve impulse immediately to the dendrite which then passes them to the Dendron, which is a single fiber, and then these impulses are brought to the cell body which consists of a nucleus and cytoplasm. Finally these impulses pass through the axon and arrive at the synaptic knob which has several branches. These impulses are somewhat similar to electrical impulses. Sensory neurons are elongated cells consisting of sensory nerve endin gs at one end and synaptic knobs at the other. They are coated with a fatty layer known as the myelin sheath which acts as an electrical insulator so as not to get disturbed with other passing impulses. Gaps in the myelin sheath are known as the nodes of Ranvier, which help speed up the passage of nerve impulses. Relay neurons are smaller cells which act as a link

Nonwestern Literature Essay Example for Free

Nonwestern Literature Essay Modern literature does not show the extent to which literature has come. Medieval forms of literature reflected an unprecedented level of purity and originality. A study of the similarities and dissimilarities between cultures reveals the exchange of ideology that occurred many centuries ago. This gives weight to the assertion that modern forms of literature from different regions of the world once shared certain characteristics. It should not get assumed that the different forms of literature arose from the same inspiration. Rather, the varying types of literature occurred separately. However, due to improvements in technology and communication, forms of literature have become similar over time. An in-depth look at Egyptian, Indian, and Chinese literatures highlights this clearly. China and India, as countries from the East, have a winding, rich, and spectacular literary tradition. The exchange of literary accomplishments between the two nations has never ceased even until modern times. The primary groundwork for such an exchange became established through the introduction of Buddhism into China. As a result of this introduction, Indian literature began imparting nourishment to its Chinese counterpart. Thus, Chinese literature adopted plenty of influences from Indian literature. Resulting effects on Chinese literature have manifested themselves in aspects of aesthetic tendency, form, subject, rhetoric and vocabulary. In ancient times, Buddhism served as the key medium for Chinese-Indian literary exchanges. Chinese literature has become more and more influenced by Indian literature in recent times due to the assimilation of Buddhist influences. Nevertheless, the extent and nature of the literary exchange between India and China has become two-sided and complementary in recent times. There exist similarities and differences between Chinese and Indian literature. In both Chinese and Indian literature, the form of literature gets classified as primarily oral. In both Chinese and Indian literatures, extensive written forms of literature appeared in later periods compared to the emergence of oral forms of literature. In both Chinese and Indian literature, the emergence of written forms of literature arose due to the spread of literacy programs pioneered by the ruling authorities in both countries. Also, both Indian and Chinese literatures have different forms of literature contributing to the overall state of literature in the respective countries. Moreover, both Indian and Chinese literatures have experienced changes due to modern influences from the western world. On the other hand, a few differences arise between Chinese and Indian literature. Chinese literature has always gotten expression through only one language. This has remained true for the over 3000 years which the Chinese civilization has existed. On the contrary, Indian literature has experienced segmentation due to the presence of numerous languages within India. The Indian culture has officially recognized 22 languages and among these languages, 21 of them have establishes their own unique forms of literature. Indian literature has gotten influence from the various traditions that have governed over the country. Throughout its history, various family traditions have dictated the nature of ownership over the country. In turn, the varying styles of ownership have had an unmistakable effect on the types of literature. Thus, different ownership periods as demarcated by family traditions have different kinds of literature. Conversely, various dynasties throughout the whole period of its sovereign existence have ruled China. This has led to the classification of types of literature based on the particular dynasty that ruled the country at the time of the emergence of the literature. These dynasties include Zhou, Qin, Han, Tang, Song, Yuan, Ming, and Qing. During the existence of all these dynasties, various forms of literature have arisen. For instance, early woodblock and poetry became embraced during the Tang dynasty while novels gained prominence during the Ming dynasty. Chinese and Egyptian literatures share many points of reference. Both forms of literature began experiencing formative influences before the Common Era. Egyptian literature has its roots in ancient Egyptian culture. Along with Sumerian literature, ancient Egyptian literature gets classified as the one of the earliest forms of literature. In both forms of literature, the ownership periods played a key role towards the definition and classification of different types of literature. Both Chinese and Egyptian forms of literature have pioneered forms of writing, which had not existed earlier. Egyptian literature gave rise to hieroglyphics. Also, the writing of blurbs began in the 14th century Egyptian times. The writing of blurbs thus emerged as a key component of literary writing in the contemporary world. Both forms of literature have allowed the influence of different forms of literature from other countries. Egyptian literature became molded by the influx of foreign poets who flocked the town of Alexandria. These poets originated from Greece and Rome. They immigrated to Alexandria so as to utilize the library facility in the town. As a result of their extended stay in Egypt, the poets began expressing their literature in Arabic language. Inevitably, the existing literature within Egypt became fused with the literature brought by the European poets. The infiltration and influence of Indian Buddhism has played a prominent role in the shaping the Chinese literature toward adopting Indian connotations. Meditation has become a key component of Chinese literature unlike previous times. This lays testament to the fact that Indian Buddhism has left an indelible mark on Chinese literature. In Chinese literature, the initial form of literature consisted primarily of oral forms. Written forms of literature appeared during later periods of civilization. This stands in stark contrast to Egyptian literature, which has the autobiography as its oldest form. Egyptian literature got expressed in papyrus reeds. These provided the writing material on which ancient Egyptian writers would record their literary works. Also, Egypt invented calligraphy, which emerged as a key means of writing during that era. Chinese literature has received influence primarily stemming from the ruling influences within the country. The dynasties that have exercised governorship over the country have molded the types of literature within China. In contrast, Egyptian literature has experienced influences stemming from external sources. The conquering of Egypt by Muslim Arabs had a major impact on the literature in Egypt. Libraries became established and literature thrived. Papyrus reeds became replaced by cloth paper as writing surfaces. Another difference between Egyptian and Chinese literature appears when it comes to the overriding motive behind the change in literature. In Chinese literature, the changes undertaken in literature have occurred involuntarily and with the noble aim of improving the Chinese culture. On the other hand, changes in Egyptian literature have become implemented for the sole purpose of embracing Islam. The majority of Egyptian literature back in medieval times consisted of wisdom literature. This shows that the wider number of Egyptian literary works got written mainly for instruction and guidance. Such instruction recognizes the social format of life that exists in Egypt. Family values take the first place in Egypt. As a result, the forms of literature within the country give precedence to the values honored by families. However, the majority of forms of literature written in China became formulated for the purpose of entertainment. This arises due to the communal nature of the Chinese culture. Hence, the forms of literature become designed in such a way as to amuse and thereby engender a sense of togetherness within the community. ?Egyptian and Indian literatures have stunning similarities and glaring differences. The bulk of both Egyptian and Indian literatures bears literature intended for instruction. Both Egyptian and Indian cultures recognize the supremacy of family values. Thus, the literature of both countries became formulated with the intention of providing the families with instructive information regarding family life. Indian folklore and Egyptian folklore combined as key elements towards the formation of storytelling formats. Both Indian and Egyptian literatures have become molded for the purpose of accommodating religious beliefs. Literature in Egypt has evolved with the passage of time as it becomes more permissible to the Islamic faith and body of beliefs. Since Islam has gained wide acclaim as the state religion, the form of literature within Egypt has sought to reflect this truth in its form. This has endeavored to avoid hurting the religiously-trained consciences of Egyptians. In India, religion has had a major impact towards the changes that have occurred in Indian literature. India plays host to majority of the world’s most populous forms of faith. Buddhism alone has had an understated effect on the form of Indian literature. The prevalence of meditation techniques within Egyptian literature gives evidence of the extent of Buddhist influence.? However, a few differences exist between Indian and Egyptian literatures. Egyptian literature had its beginnings much earlier than Indian literature. This necessarily makes Egyptian literature richer than Indian literature. The superior quality of Egyptian literature becomes apparent through a sober consideration of the genres that have gotten invented due to Egyptian literature. Indian literature has become classified in terms of tradition due to the ideologies that have governed the country. In the contrary, Egyptian literature has always manifested their Islamic inclinations. Also, Egyptian literature received notable influence from European poets while India has risen to become the source of poetic influence to other countries like China. The history of Egyptian literature had its beginnings in ancient Egypt. The River Nile had a massive influence on the development of Egyptian literature. The town of Alexandria served as a major confluence for the emergence of literary influences. This happened because of the presence of the Library of Alexandria. This library served as hubs for poets originating from Greece and Rome, which served as key world powers in that time. The influence of these foreign poets had an unprecedented effect on Egyptian literature. Beginning from the period of the tyrannical Pharaohs until the conclusion of the Roman Empire’s rulership, ancient Egyptian literature got expresses in Egyptian language. Ancient Egyptian literature gains recognition as the world’s earliest form of literature along with other genres like Sumerian literature.? However, forms of writing in ancient Egypt did not surface until the late periods of the 4th century. This included both hieratic and hieroglyphic forms of writing. At some time before the modern era, the available literary works included epistles and letters, texts, hymns and poems, and memorials. These biographical texts got penned so as to document the professional lives of noteworthy administrative marshals. These developments notwithstanding, narrative forms of Egyptian literature became created in late periods of the 17th century BC. The formation of narrative forms sparked a media revolution in the whole of Egypt. Such a revolution occurred due to various factors. The unprecedented rise in literacy levels played a primary role for the revolution. Other factors included widespread access to written literature, rise of an intellectual class of scribes, new cultural sensibilities about individuality, unprecedented levels of literacy, and mainstream access to written materials.? The history and tradition of Indian literature primarily features verse though it also seems fundamentally oral. The earliest works became composed for the purpose of getting sung or recited. In this raw form, they became transmitted throughout a number of generations before getting written down as permanent recordings. As a result of this belated recording, the earliest records of a text appear later by several millenniums than the stated date of its initial composition. Furthermore, probably because the majority of Indian literature appears as either religious or as a reworking of common stories from the Sanskrit tales, the Ramayana and the Mahabharata, and the mythological writings, the authors often maintain their anonymity. Biographical components and details of the lives of the majority of the earlier Indian authors appear only in much later myths and legends. In medieval Indian literature, the earliest works in many of the languages were sectarian, designed to advance or to celebrate some unorthodox regional. Much traditional Indian literature is derived in theme and form not only from Sanskrit literature but from the Buddhist and Jain texts written in the Pali language and the other Prakrits (medieval dialects of Sanskrit). This applies to literature in the Dravidian languages of the south as well as to literature in the Indo-Iranian languages of the north. Invasions of Persians and Turks, beginning in the 14th century, resulted in the influence of Persian and Islamic culture in Urdu, although important Islamic strands can be found in other literatures as well, especially those written in Bengali, Gujarati, and Kashmiri. After 1817, entirely new literary values were essay, and literary drama (this last incorporating both classical Sanskrit and Western models)—that gradually engulfed the customary Indian verse genres. Urdu poets remained faithful to the old forms while Bengalis were imitating such English poets as Percy Bysshe Shelley or T. S. Eliot.? The history of ? Chinese literature extends for thousands of years. This started from the earliest recorded dynastic court archives to the mature fictional novels that arose during the Ming Dynasty. These mature fictional novels became penned for the sake of entertaining the masses of literate Chinese citizens. To various Westerners, Chinese literature remains hugely unexplored in comparison to the rich state of the Chinese culture. As a matter of fact, it is a treasure of a very considerable number of brilliant and profound works as each dynasty, in the long history of China, has passed down its legacy of magnificent events and works. For 3500 years, they have woven a variety of genres and forms encompassing poetry, essays, fiction and drama; each in its own way reflecting the social climate of its day through the high spirit of art. Chinese literature has its own values and tastes, its own reigning cultural tradition and its own critical system of theory. Chronologically, it can be divided into four main periods: classical, modern, contemporary, and the present-age literature. Classical literature refers to the earliest period and covers works from three thousand years ago to the late Qing Dynasty and is a virtually unbroken strand enduring dynastic changes. Since it was nearly always developed under the reign of centralized and unified government, it is imbued with the thoughts of a culture that embraced slavery and a feudal society. It was steeped in an enclosed environment that hardly had any real links with religion or least of all the literature of foreign cultures. ? Modern Literature refers to the period from the Opium War in 1840 to the May Fourth Movement in 1919. As the decadent reign of the Qing failed to inspire the minds of people, the literary forms had remained unchanged; till the Opium War in 1840. Then they absorbed the impact of western thoughts as foreigners poured in China and established their colonies. Novels, poetry and other works began to appear with a theme of patriotism and a revelation of social ills. Contemporary literature spanned the period from 1919 to the foundation of modern in 1949 and took on a new vigor, despite the fact that Chinese was in the throes of checkered and complicated times. This period was distinctive as it brought into being a new and revised literary language, form, content and skills allowing it to evolve into an independent and open art available to the whole of society. It attached great attention to peoples lives and a future with strong political tendencies. Influenced by the tide of the world literature, it provided wide and amiable communication between writers and readers. Present-Age literature has evolved since the establishment of the Peoples Republic in 1949. During this time, there was a logjam as a consequence of the Cultural Revolution that lasted for nearly 10 years. That era is now long past and we now have a favorable turn on events and a great number of responsible writers deepen the literary forms and content. Nowadays literature prospers. As the Chinese nation is a racial mix of Han people together with 55 other ethnic groups, literature reflects this. The various ethnic groups have contributed greatly in this field.? China stands as the only country worldwide with a mono-language literature for over 3,000 years. This continuity comes from the nature of the written language itself. It is the use of characters, not letters as in Western languages, that is, most important in the Chinese language. The characters stand for things or ideas and so, unlike groups of letters, they cannot and need never get sounded. Thus Chinese could be read by people in all parts of the country in spite of gradual changes in pronunciation, the emergence of regional and local dialects, and modification of the characters. A revolution held in China marked the dynasties whereby a clan ruled over an empire. Inevitably, the significant change of Chinese society that occurred with the change of government invariably led to an alteration of literature. Thus, Chinese literature gradually became westernized and Classical language got absolved from utilization. The national government desired for women to enjoy equal privileges like men. This clamor for an equal status in society resulted in plenty of women writers and scholars. As a result, the amount of politically oriented literature doubled. Academicians got unrestrained access to literature from foreign countries while plenty of students received scholarships so as to study abroad. The New Culture Movement became disbanded and writers endeavored to blaze the trail in transforming China into a modern industrialized nation. Writers also intended to replace Confucian life-style with a modern, westernized one. Under the leadership of the national government, there existed some freedom of expression. During that period of relative freedom, lots of different views and styles of literature became widely popular. But at the moment China came under attack from Japan, the resulting Communist victory led to the curtailing of former freedoms. For instance, only literature that met the approval of the government became allowed. Egyptian literature has also experienced plenty of changes due to interaction with western cultures. The expansion of the international market has necessitated the presence of many foreigners within Egyptian soil. As a result of such mingling, Egyptian literature has become influenced by western attitudes and notions. India has become a key player in the Commonwealth of Nations movement. Inevitably, it has become the focal point for conducting business within Asia. Thus, Indian literature has adopted other cultures. Buddhism has also become part and parcel of the literature of many other countries. This highlights the exchange that has undoubtedly occurred between Indian literature and other forms of literature. REFEREENCES Allen, James P. (2000), Middle Egyptian: An Introduction to the Language and Culture of Hieroglyphs, Cambridge: Cambridge University Press.? Foster, John Lawrence (2001), Ancient Egyptian Literature: An Anthology, Austin: University of Texas Press.? K, Kripalani (1970). Modern Indian Literature.? Knight, Sabina (2012). Chinese Literature : A Very Short Introduction. Oxford; New York: Oxford University Press, Very Short Introductions Series.? Levy, Andre (2000). Chinese Literature, Ancient and Classical. Bloomington: Indiana University Press.? Lichtheim, Miriam (2006), Ancient Egyptian Literature: Volume II: The New Kingdom, with a new foreword by Hans-W. Fischer-Elfert, Berkeley and Los Angeles: University of California Press.? M. , Winternitz. (1973) . A History of Indian Literature.? Mair, Victor H. (2001). The Columbia History of Chinese Literature. New York: Columbia University Press.? T. , W. , Clark. (1970). The Novel in India.? Quirke, S. (2004), Egyptian Literature 1800 BC, questions and readings, London: Golden House Publications.

The Effective Help To Families And Children Social Work Essay

The Effective Help To Families And Children Social Work Essay I was requested to complete a Pre-Birth Assessment with regards to Case BB. The referral was made by the Community Midwife to the Children and Families Area Team where I was on my placement. The Community Midwifes concerns were BBs age, she already had a child who was under one year, her partner was in prison and the Midwife was further concerned about BBs lack of engagement with the health services particularly ante-natal services. The Midwife was also concerned with BBs emotional state of mind. To consolidate what little information was on the referral I contacted BBs current Health Visitor whereby I was subject to a litany of BBs misdemeanours regarding her care of CA. Although the Health Visitor regarded BBs care of CA as poor I noted that there had been no social work input requested from the Health Visitor and that the Health Visitor had quite a forceful personality. However, I took on board the information the Health Visitor provided with an objective mind. BB is 19 years old and lives in a local authority house in a rural village with few local amenities. The village is not well served with public transport which makes it difficult for BB to access the main town. BBs sole income is benefit based. BB now has two children, CA who is 15 months old and LA who is 3 months old. BBs partner, BA (who is 22 years of age) is at present in prison, serving a sentence for Assault to Serious Injury. BA is not expected to return to the family home until October 2010. BA is the natural father to both CA and LA. My role was to complete a Pre-Birth Assessment with regards to convening a Pre-Birth Conference if necessary. This is in line with the local authoritys High Risk Pregnancy Protocol. My role was also to support and work in partnership with BB and her family in the longer term. The context of my practice was that of a statutory role with statutory responsibilities. Therefore, I had to consider how to support the family by assessing BBs strengths and pressures as well as promote the welfare of BBs child and unborn child and in the wider sense to keep the family together. According to Hothersall (2008) these are principles inherent within the Children (Scotland) Act 1995 which themselves derive from broader principles surrounding the rights of the children and the importance of positive development as the basis for a meaningful life. Further to this Healy (2005) points out that within the practice context it is the legal aspect which has precedence over other aspects of practice. This incorporates the fulfilment of legal duties and responsibilities. The Children (Scotland) Act 1995, as mentioned previously, is the underpinning legislation within Children and Families. This legislation with regards to parental responsibilities was I felt, pertinent to this case. For example, the responsibilities of a parent to a child under 16 are set out in Section 1 of this Act. They are to safeguard and promote the health, development and welfare of the child and to provide appropriate direction to the child according to age. These parental responsibilities were important to consider when completing the Pre-Birth Assessment in response to both BB and her partner BAs capacity to parent. The Getting It Right For Every Child (GIRFEC) (Scottish Executive, 2005) policy was also crucial in my assessment. GIRFEC provides a practice model which promotes holistic assessment and planning for children, centred upon indicators of well-being and as a policy is about intervention as early as possible and provision of the right help at the right time. Within GIRFEC is the My World assessment model which I used to help me complete the Pre-Birth Assessment particularly in relation to BBs parenting skills with CA. I also utilised Getting Our Priorities Right (GOPR) A Guide for Workers in Best Practice (Local Authority Child Protection Web Pages). Underpinning this assessment was Protecting Children and Young People Framework for Standards (Scottish Executive, 2004). Within the context of completing the assessment I was aware of the statutory legal responsibility involved and the requirement to work within the framework of current legislation and policy. During supervision discussion was centred around the issue of care and control from the perspective of my practice based on statutory responsibility. According to Thompson (2005) to ignore control is to run the risk of being ineffective, while to ignore care can lead to potentially abusive and oppressive practice. Further to this Banks (2006) points out that the reasons for many ethical dilemmas and problems stem from the social work role as a public service profession dealing with vulnerable service users who need to be able to trust the worker and be protected from exploitation; and also from its position as part of state welfare provision based on contradictory aims and values (care and controlprotection of individual rights and promotion of public welfare) that cause tensions, dilemmas and conflicts. (Banks, 2006, p.25) As Banks also points out, in practice it is the rules of the agency that define who is to be regarded as a service user and provide the context in which the social worker operates. This, for me reflects that need to recognize the significance of discrimination and oppression in service users lives and for my practice to be ethically sound and develop a participatory approach to my practice. Considering these points helped me formulate how I was going to engage with BB. I had an understanding of my statutory responsibilities from a legal and policy perspective and I had an understanding of my personal and professional values in terms of the tensions caused by care and control. Therefore, I needed to build a working relationship with BB which would allow me to build a theoretical understanding of the interrelationship between the individual and society. (Watson West, 2006, p.13) This would help me complete a meaningful and insightful assessment of BBs current difficulties with appropriate interventions. To complete the assessment, I took into consideration Germain and Gittermans The Life Model of Social Work Practice (1996). Payne (2005) describes this model as a formulation of the ecological systems theory which is based on the relationship between people and their environment. The aim of social work is to increase the fit between people and their environment by alleviating life stressors and increasing peoples personal and social resources to enable them to use more and better coping strategies. Payne further points out that practice must be carried out through a partnership between worker and service user that reduces power differences between them. The environment and the demands of the life course should be a constant factor in making decisions. By utilising Germain Gittermans life model of practice (1996) I was able to create an accepting and supportive environment by describing my role clearly to BB and encouraging BB to give her thoughts about the referral. This elicited background information about her relationship with BA and support networks she had within her own extended family and with BAs extended family. We discussed the birth of her second child particularly in respect of how BB felt she could cope with CA as well as with the new baby. BB identified this as a worry for her as she was concerned that she would not be able to manage. To make sense of this information Payne (2005) describes resources that people have in order to cope. These are self-efficacy, self-esteem and self-concept. BB had none of these emotional resources available to her at this time. Coupled with this she had no self-direction in the sense she did not feel she had any control over her life. To allow me to elicit further information regarding BBs parenting skills I observed her care of CA. The My World model which draws on upon the work of Bronfenbrenner (1979) and encourages practioners to take an ecological approach to the assessment process helped me in this respect. By looking at the three domains of growth and development, what is needed from the people who look after me and my wider world I was able to elicit the positives in the situation and the areas of pressure in relation to the safety, well-being and development of the child. Further to this, attachment theory, which according to Schofield (2002) is primarily a theory for understanding (Schofield, 2002, p.29) was also useful in that although directly seeking to improve the quality of interaction between children and caregivers, the childs sense of security, self-esteem and self-efficacy may also be increased by intervening in the systems around the family, for example providing social support to the mother or funding a place for the child in an activity group. A visit with BA was also organised, who although in prison presented as a significant risk factor due to alcohol consumption and increasing levels of violence, albeit the incidents were not in or near the family home and did not involve BB nor his child. BA was at first uncommunicative which was understandable due to the setting and nature of the visit. Trevithick (2007) suggests that asking a range of different questions is central to interviewing however, before asking a question we must be interested in the answer. (Trevithick, 2007, p. 159) By careful use of open and closed questions I was able to draw out BAs views on the assessment and gain some sense of a working relationship with him. However, what really opened the conversation was when I commented on how CA looked very like him. BA then started to talk about CA and how he was looking forward to the birth of his next baby. During the course of the visit I was able to understand how BA supports BB by allowing her the freedom to take care of CA while he did the cooking and looked after the house. BA went on to explain that his relationship with BB was sound but that he was aware he had let her down badly particularly as she was pregnant with his second child. BA was aware that he had missed a lot of CA growing up and he did not want this to happen with his second child. BA was also open about the circumstances leading to his arrest and he admitted that it was due to a feud between two different villages that had been going on since school. BA confirmed that the whole thing was stupid and that he now realised he needed to grow up. Taking into account the information gained and observations made during my visits with BB, CA and BA I was able to start to make sense of their environment, their strengths and pressures and the roles each of them had within the home and their community. Intervention at the initial stages of the process was I believe successful with regard to forming a working partnership with BB and to an extent with BA. Further visits with BB drew further information regarding informal support networks which in the main was her mother. BBs mother was a source of practical support and advice and they were in contact daily. BB described her mother as her ear. Permission was sought from BB to meet with her mother. BBs mother was keen for her daughter to gain support from social services as she realised how difficult her daughter was finding things at this time. To complete the assessment and take into account risk factors and strengths I had to analyse and reflect on the information I had gained. According to Helm (2009) this information needs to be analysed before an understanding is developed which allows a judgement to be formed which can lead to an appropriate decision or action. Calder (2002) further offers a framework for conducting risk assessment by assessing all areas of identified risk and ensuring that each is considered separately e.g. child, parent, and surrounding environment each worrying behaviour should be assessed individually as each is likely to involve different risk factors. To counteract the risk factors present family strengths and resources should also be assessed, for example good bonding, supportive networks. After a thorough analysis and supervisory discussions I recommended that a Post-Birth Multi-Agency Conference not be convened. However, I recommended that a further assessment take place when BA returns to the family home and a Post-Birth Multi-Agency meeting to discuss future interventions be arranged as I was aware that the birth of the new baby could be a future pressure on BB. In line with anti-oppressive practice and partnership working, I discussed both the assessment and recommendations with BB and by letter with BA. Both were given the opportunity to put their views across and both were happy to continue to work voluntarily with the department for the present. The reasons behind my recommendations were that BB although socially isolated had a strong supportive network with her extended family and BAs extended family. Further to this BB has a close and supportive relationship with her mother whom she sees every day. According to Hill et al (2007) a vast array of research shows that parents in poverty, or facing other stresses, usually cope better when they have one or more close relationships outside the household and these are activated to give practical, emotional or informational support. Most often this is informal but, for isolated parents access to family centres or professionals including health professionals can make a great difference to both the parents and the social and emotional health of children. (Barlow Underdown, 2005) With regards to CA, BB had a good bond with her daughter and was quick to attend to her needs. BB also had a routine in place for CA regarding mealtimes and naps this also included a bedtime routine. CA was reaching her developmental milestones (Source: Sheridans Charts). CA had age appropriate toys and had the freedom of the living area. BB had erected a baby gate to stop CA from gaining access to the kitchen and the stairs. However, since CA started walking, BB has to continually keep an eye on CA due to the open fire and hearth in the living area which is proving stressful for BB. Immediate interventions included obtaining Section 22 funding to purchase a safety fireguard and information was obtained regarding BB making applications for Sure Start and Healthy Eating Grants. These applications were successfully made by BB and allowed her to purchase essential items for the new baby. BB had highlighted this as a worry for her as she was struggling financially. Working in collaboration with the Community Midwife arrangements were made for BB to make the trip to the clinic on alternate weeks when her benefits were received. The Community Midwife visited her at home the other weeks. I believe I managed to build a positive working relationship with BB. According to Wilson et al (2008) relation-based practice is the emphasis it places on the professional relationship with the service user. The social worker and service user relationship is recognised to be an important source of information for the worker to understand how best to help. In order to make informed decisions and critically evaluate practice, reflection and analysis of information should embrace all sources of knowledge which have to be drawn upon. Further to this, a potentially more informative, relationship-based and reflective response would be to articulate the service users feelings by which the service user can acknowledge their own responses to the situation. As Fook (2002) points out: Reflective practioners are those who can situate themselves in the context of the situation and can factor this understanding into the ways in which they practice (Fook, 2002, p.40) Banks (2006) also indicates that part of the process of becoming a reflective practioner also involves being aware of ones own position of power and how dominant discourses construct the knowledge and values we use to describe and work with situations and practice. This has been discussed in supervision with regards to BBs Pre-Birth assessment and to visiting BA in prison. It is difficult to evaluate whether aspects of my work were effective or not. However, in supervision we discussed how keen BB was to gain support and seemed to appreciate the partnership approach. This was discussed in relation to Hill et als (2007) research and Barlow and Underdown (2005). Small aspects of my intervention, such as the provision of the safety fireguard were described by BB as a godsend and she was proud to show me the baby items she had purchased on receipt of the grants. Discussion in supervision also centred round the next stage of intervention which was after the baby was born. I discussed with BB the opportunity for CA to attend a local authority nursery one day per week. This would help CAs social and emotional development and at the same time allow BB to spend time with LA. This referral was successful as was gaining the services of a volunteer driver to transport CA. However, CA has only just started at the nursery and therefore difficult to gauge if this referral has been effective. Reflecting on my work overall, I should probably have explored more with BB her social isolation and worked on strategies to get her more involved in the community. Further to this resources in this village are non-existent and the parenting groups which were suitable were not available locally. BB was interested but location of the Family Centre and lack of public transport negated this. I enquired with regards to Outreach Work but this was not available. Discussion with other colleagues in the team reflected the same theme regarding facilities for the outlying villages. Further discussion in supervision raised for me the difficulty of maintaining empowering and anti-oppressive practice within this context as assessment should be needs led not resource led. 2,979 words

Green Marketing: Advantages and Disadvantages

Green Marketing: Advantages and Disadvantages ACKNOWLEDGEMENT As I sum up draft of my study, I appreciatively reminisce the contribution of all those people without whose support and help, this study would have never taken its present form. I take this opportunity to express my sincere gratitude towards the pillars of successful completion of Dissertation Report, without whose unflinching assistance co-operation at all times it would rather have been impossible for me to achieve the desired goal. I am greatly indebted to my faculty guide mentor, Mr.Saravana Krishnamurthy, Professor Kohinoor Business School, Khandala for his undying support encouragement throughout the project. Lastly I would like to thank my school, Kohinoor Business School, Khandala for giving me this opportunity to put to practice, the theoretical knowledge that I imparted from the program . Last but not the least I express my thanks to all the respondents who showed a keen interest in my Project, relatives, friends and neighbors to provide me the necessary resources to complete the Project the help provided to me at every step. DEDICATION â€Å"Keep your dreams alive. Understand to achieve anything requires faith and belief in yourself, vision,hard work, determination, and dedication. Remember all things are possible for those who believe.† -Merlin Olsen I dedicate this report to my parents and friends in recognition of their worth and to my teachers who are the guiding force for me and it is their effort and hard work that showed me the path of success and prosperity which would be there for me for the rest of my life. I would like to thank and dedicate this report to everyone who knowingly and unknowingly contributed to the completion of my Summer Internship Project. I hope people find this report useful and the subject matter adds to their knowledge. ABSTRACT In todays business world environmental issues plays an important role in marketing. All most all the governments around the world have concerned about green marketing activities that they have attempted to regulate them. For example, in the United States (US) the Federal Trade Commission and the National Association of Attorneys-General have developed extensive documents examining green marketing. There has been little attempt to academically examine environmental or green marketing. It introduces the terms and concepts of green marketing, briefly discuss why going green is important and also examine some of the reason that organizations are adopting a green marketing philosophy. It also focuses some of the problems with green marketing. It identifies the key to successful green marketing:  § Credibility  § Publicize stories of the companys and employees green initiatives.  § Enter environmental awards programs to profile environmental credentials to customers and stakeholders.  § Never overstate environmental claims or establish unrealistic expectations. It also tells about Why Are Firms Using Green Marketing  § Organizations perceive environmental marketing to be an opportunity that can be used to achieve its objectives  § Organizations believe they have a moral obligation to be more socially responsible  § Governmental bodies are forcing firms to become more responsible  § Competitors environmental activities pressure firms to change their environmental marketing  § activities  § Cost factors associated with waste disposal, or reductions in material usage forces firms to modify their behavior This report stresses upon the effect of green marketing on the consumers. Green marketing isnt just a catchphrase; its a marketing strategy that can help you get more customers and make more money. But only if you do it right. OBJECTIVE: 1)To determine whether Indian consumers are ready for Green Marketing 2) To determine whether Price has effect on purchase of green products 3) To determine whether environment consciousness has effect on purchase of green products 4) To determine whether Availability has effect on the purchase of green products 5) To determine whether Awareness has an effect on Purchase of green products RESEARCH METHDOLOGY Research Methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. In it we study the various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them. It is necessary for the researcher to know not only the research methods/techniques but also the methodology. Researchers not only need to know how to develop certain indices or tests, how to calculate the mean, the mode, the median or the standard deviation, how to apply particular research techniques, but they also need to know which of these methods or techniques, are relevant and which are not, and what would they mean and indicate and why. Researchers also need to understand the assumptions underlying various techniques and they need to know the criteria by which they can decide that certain techniques and procedures will be applicable to certain problems and others will not. Thus, when we talk of research methodology we not only talk of the research methods but also consider the logic behind the methods we use in the context of our research study and explain why we are using a particular method or technique and why we are not using others. INTRODUCTION According to the American Marketing Association [1],green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including * Product modification, * Changes to the production process, * Packaging changes, as well as * Modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are Environmental Marketing and Ecological Marketing. The legal implications of marketing claims call for caution. Misleading or overstated claims can lead to regulatory or civil challenges. In the USA, the Federal Trade Commission provides some guidance on environmental marketing claims. The term green marketing [2] came into prominence in the late 1980s and early 1990s. The American Marketing Association (AMA) held the first workshop on Ecological Marketing in 1975. The proceedings of this workshop resulted in one of the first books on green marketing entitled Ecological Marketing Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. My definition which encompasses all major components of other definitions is: Green or Environmental Marketing consists of all activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal detrimental impact on the natural environment. This definition incorporates much of the traditional components of the marketing definition that is All activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants. So, in simple terms Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way. The obvious assumption of green marketing is that potential consumers will view a product or services greenness as a benefit and base their buying decision accordingly. The not-so-obvious assumption of green marketing is that consumers will be willing to pay more for green products than they would for a less-green comparable alternative product -an assumption that has not been proven conclusively, specially the mild effect which it had had on consumers has washed away by the present recession (2008-09) only. Green marketers though argue that it is a way to use the environmental benefits of a product or service to promote sales. Many consumers will choose products that do not damage the environment over less environmentally friendly products, even if they cost more. With green marketing, advertisers focus on environmental benefits to sell products such as biodegradable diapers, energy-efficient light bulbs, and environmentally safe detergents. People buy billions of dollars worth of goods and services every year—many of which harm the environment in the way they are harvested, made, or used. Environmentalists support green marketing to encourage people to use environmentally preferable alternatives, and to offer incentives to manufacturers that develop more environmentally beneficial products. IMPORTANCE OF GREEN MARKETING Man has limited resources on the earth [3], with which she/he must attempt to provide for the worlds unlimited wants. There is extensive debate as to whether the earth is a resource at mans disposal. In market societies where there is freedom of choice, it has generally been accepted that individuals and organizations have the right to attempt to have their wants satisfied. As firms face limited natural resources, they must develop new or alternative ways of satisfying these unlimited wants. Ultimately green marketing looks at how marketing activities utilize these limited resources, while satisfying consumers wants, both of individuals and industry, as well as achieving the selling organizations objectives. When looking through the literature there are several suggested reasons for firms increased use of Green Marketing. Five possible reasons cited are: †¢ Organizations perceive environmental marketing to be an opportunity that can be used to achieve its objectives †¢ Organizations believe they have a moral obligation to be more socially responsible †¢ Governmental bodies are forcing firms to become more responsible †¢ Competitors environmental activities pressure firms to change their environmental marketing activities †¢ Cost factors associated with waste disposal, or reductions in material usage forces firms to modify their behavior †¢ Opportunities GOALS OF GREEN MARKETING  · Eliminate the concept of waste.  · Reinvent the concept of product.  · Make prices reflect actual and environmental costs.  · Make environmentalism profitable.  · Bringing out product modifications.  · Changing in production processes.  · Packaging changes.  · Modifying advertising. NEED OF GREEN MARKETING: AN ANTHROPOLOGICAL VIEW Issues like Global warming [3] and depletion of ozone umbrella are the main for the healthy survival. Every person rich or poor would be interested in quality life with full of health and vigor and so would the corporate class. Financial gain and economic profit is the main aim of any corporate business. But harm to environment cost by sustain business across the globe is realized now though off late. This sense is building corporate citizenship in the business class. So green marketing by the business class is still in the selfish anthological perspective of long term sustainable business and to please the consumer and obtain the sanction license by the governing body. Industries in Asian countries are catching the need of green marketing from the developed countries but still there is a wide gap between their understanding and implementation. CHALLENGES IN GREEN MARKETING Ø NEED FOR STANDARDIZATION It is found that only 5% of the marketing messages from â€Å"Green† campaigns are entirely true and there is a lack of standardization to authenticate these claims. There is no standardization to authenticate these claims. There is no standardization currently in place to certify a product as organic. Unless some regulatory bodies are involved in providing the certifications there will not be any verifiable means. A standard quality control board needs to be in place for such labeling and licensing. Ø NEW CONCEPT Indian literate and urban consumer is getting more aware about the merits of Green products. But it is still a new concept for the masses. The consumer needs to be educated and made aware of the environmental threats. The new green movements need to reach the masses and that will take a lot of time and effort. By Indias ayurvedic heritage, Indian consumers do appreciate the importance of using natural and herbal beauty products. Indian consumer is exposed to healthy living lifestyles such as yoga and natural food consumption. In those aspects the consumer is already aware and will be inclined to accept the green products. Ø PATIENCE AND PERSEVERANCE The investors and corporate need to view the environment as a major long-term investment opportunity, the marketers need to look at the long-term benefits from this new green movement. It will require a lot of patience and no immediate results. Since it is a new concept and idea, it will have its own acceptance period. Ø AVOIDING GREEN MYOPIA The first rule of green marketing is focusing on customer benefits i.e. the primary reason why consumers buy certain products in the first place. Do this right, and motivate consumers to switch brands or even pay a premium for the greener alternative. It is not going to help if product is developed which is absolutely green in various aspects but does not pass the customer satisfaction criteria. This will lead to green myopia. Also if the green products are priced very high then again it will loose its market acceptability. BENEFITS OF GREEN MARKETING Todays consumers are becoming more and more conscious about the environment and are also becoming socially responsible. Therefore, more companies are responsible to consumers aspirations for environmentally less damaging or neutral products. Many companies want to have an early mover advantage as they have to eventually move towards becoming green. Some of the advantages of green marketing are: †¢It ensures sustained long term growth along with profitability. †¢ It saves money in the long run, though initially the cost is more. †¢ It helps the companies market their products and services keeping the environment aspects in mind. It helps in accessing the new markets and enjoying the competitive advantage. †¢ Most of the employees also feel proud and responsible to be working for an environmentally responsible company. GREEN MARKETING MIX PRODUCT Entrepreneurs [5] wanting to exploit emerging green markets either: Identify customers environmental needs and develop products to address these needs or will develop environmentally responsible products to have less impact than competitors. The increasingly wide variety of products on the market that support sustainable developments are: †¢ Products made from recycled goods, such as Quick N Tuff housing materials made from recycled broccoli boxes. †¢ Products that can be recycled or reused. †¢ Efficient products, which save water, energy or gasoline, save money and reduce environmental impact. †¢ Products with environmentally responsible packaging, McDonalds, for example, changed their packaging from polystyrene clamshells to paper. †¢ Products with green labels, as long as they offer substantiation. †¢ Certified products, which meet or exceed environmentally responsible criteria. †¢ Organic products-many customers are prepared to pay a premium for organic products, which offer promise of quality. Organic butchers, for example, promote the added qualities such as taste and tenderness. †¢ A service that rents or loans products-toy libraries. Whatever the product or service, it is vital to ensure that products meet or exceed the quality expectation of customers and is thoroughly tested. PRICE Pricing is the critical element of the marketing mix. Most customers will only be prepared to pay a premium if there is a perception of additional product value. This value may be improved performance, function, design, visual appeal or taste. Environmental benefits will be often be the deciding factor between products of equal value or quality. Environmentally responsible products, however are often less expensive when product life cycle coast are taken into consideration, for example fuel-efficient vehicles, water efficient printing and non-hazardous products. PLACE The choice of where and when to make products available will have significant impact on the customers you attract. Very few customers go out of their way to buy green products merely for the sake of it. Marketers looking to successfully introduce new green products should position them broadly in the market place so they are not just appealing to a small green niche market. The location must also be consistent with the image you want to project and allow you to project your own image rather than being dominated or compromised by the image of venue. The location must differentiate you from the competitors. This can be achieved by in-store promotions and visually appealing displays or using recycled materials to emphasize the environmental and other benefits. PROMOTION Promoting products and services to target markets include paid advertising, public relations, sales promotions, direct marketing and on-site promotions. Smart green marketers will be able to reinforce environmental credibility by using sustainable marketing and communication tools and practices. For example, many companies in the financial industry are providing electronic statements by email; e-marketing is rapidly replacing more traditional marketing methods and printed materials can be produced using recycled materials and efficient processes such as waterless printing. Retailers, for example are recognizing the value of alliances with other companies, environmental groups and research organizations. When promoting their environmental commitment to reduce the use of plastic bags and promote their green commitment, some retailers sell shopping bags and promote their green commitments. Moving Towards Green Marketing The era of green marketing has begun. It has already been granted wide acceptance by all stakeholders. However, there is a need to lay down the standards and practices, in order to bring in objectivity in the judgment of various national and international agencies. This will not only encourage the activities of green marketing but shall also provide the much needed level playing fields to all. PRESENT TRENDS IN GREEN MARKETING IN INDIA[6] . Ø Organizations Perceive Environmental marketing to be an Opportunity that can be used to achieve its objectives. Firms have realized that consumers prefer products that do not harm the natural environment as also the human health. Firms marketing such green products are preferred over the others not doing so and thus develop a competitive advantage, simultaneously meeting their business objectives. Ø Organizations believe they have a moral obligation to be more socially responsible. This is in keeping with the philosophy of CSR which has been successfully adopted by many business houses to improve their corporate image. Firms in this situation can take two approaches: †¢ Use the fact that they are environmentally responsible as a marketing tool. †¢ Become responsible without prompting this fact. . Ø Governmental Bodies are forcing Firms to Become More Responsible In most cases the government forces the firm to adopt policy which protects the interests of the consumers. It does so in following ways: †¢ Reduce production of harmful goods or by -products †¢ Modify consumer and industrys use and /or consumption of harmful goods; or †¢ Ensure that all types of consumers have the ability to evaluate the environmental composition of goods . Ø Competitors Environmental Activities Pressure Firms to change their Environmental Marketing Activities In order to get even with competitors claim to being environmentally friendly, firms change over to green marketing. Result is green marketing percolates entire industry. . Ø Cost Factors Associated With Waste Disposal or Reductions in Material Usage Forces Firms to Modify their Behavior With cost cutting becoming part of the strategy of the firms it adopts green marketing in relation to these activities. It may pursue these as follows: †¢ A Firm develops a technology for reducing waste and sells it to other firms. †¢ A waste recycling or removal industry develops. LITERATURE REVIEW 1. GOLDEN GOOSE OR WILD GOOSE? THE HUNT FOR THE GREEN CONSUMER This paper tries to provide insight by discarding the socio-demographic and personality-based influences that have been the prime research focus for the last 20 years Instead, it follows the example of other researchers looking at the importance of situational factors relating to the purchase itself. The green purchase perception matrix brings together two of the factors that have most often shown a positive link with green purchase behaviour in academic research perceived consumer effectiveness (PCE) and cost/ benefit trade-offs. The consumer will remain central to the greening of business for two very important reasons. Firstly, the consumption undertaken by private households accounts for a large proportion of the economys environmental impact . Secondly, consumption must also form part of the solution within free market economies in which consumer sovereignty is enshrined, and where the majority of companies profess to have a marketing orientation. However, continuing within the conventional marketing paradigm (and with a hunting mentality of identifying and targeting the green consumer with bait, traps and a little camouflage) is unlikely to create significant progress towards sustainability. Perhaps more importantly companies need to create the right habitat in which green consumption can thrive. Instead of acting as hunters, aggressively trying to benefit from the emergence of green consumers by targeting them, they could act more like gamekeepers who nurture and facilitate growth in the population of green consumers. This can be achieved by boosting consumer confidence and by reducing the level of compromise they must make through openness, the provision of full information and consumer choice, environmentally realistic pricing and the development of innovative clean technology solutions. Reference:- Ken Peattie (2001), Bussiness Strategy Environment, Golden goose or wild goose? The Hunt For the green Consumers, Vol: Bus. Strat. Env. 10, 187-199 2. A CONTENT ANALYSIS OF ENVIRONMENTAL ADVERTISING CLAIMS: A MATRIX METHOD APPROACH This study demonstrates that environmental advertising is not a monolithic phenomenon. Certain types of claims posed among environmental a dare more susceptible to consumer confusion and perceptions of deception. Advertisers would be well advised to pay particular attention to these types claims, particularly in light of the recent FTC directives. In their efforts to jump on the green bandwagon, advertisers should be sensitized to the fact that image claims may be a specific problem area Care should be taken in developing and pretest in environmental ads that rely on such claims and efforts to monitor consumer response to them should made. Ultimately, applying the matrix that we have developed here may help to identify such shortcomings with environmental advertising claims and direct attention to potential remedies. Reference:- Les Carlson, Stephen J Grove Norman Kangum (Sep 1993), Journal of Advertising, A context Analysis of environmental Advertising Claims: A matrix Method Approach, Vol.: XXII, No. 3, 27-38. 3.BUYER CHARACTERISTICS OF THE GREEN CONSUMERS AND THEIR IMPLICATIONS FOR ADVERTISING STRATEGY The study results provide interesting and potentially useful information about the consumer who is interested in buying green. They suggest that particular consumer attitudes are related to the propensity to buy green, but the relations are qualified somewhat by gender and by the nature of the green buying behavior.Making a special effort to buy green is unrelated to impulse buying and brand loyalty. In terms of the communication variables, persons making a special effort to buy green found magazines more interesting than television and indicated they would not buy a brand whose advertising they dislike. As expected, it was found predictor-criterion relationship differences between the two green buying variables. One criterion variable (making a special effort to buy green) taps a general interest in buying green. The other criterion variable (switching brands to buy green, even at the expense of product effectiveness) is more specific and more stringent in terms of greenness in that it provides more constraints and introduces a salient cost. The results indicate that, across genders, the consumer variables do a better job of predicting the variance in the former criterion than that in the latter criterion.. The results show that the green consumer has an interest in new products, is an information seeker, and talks with others about products. Additionally, green consumers consider themselves opinion leaders, and hence may provide word-of-mouth information that other consumers respect. The green consumer is also a careful shopper, not prone to impulse buying, and pays attention to pr ice, so advertisers must consider those issues as well.The results suggest that if companies do succeed in attracting green-oriented consumers, they will have to continue working to keep them. The lack of brand loyalty on the part of green consumers (in comparison with those less green), coupled with their propensity to actively seek information, implies that the green consumer will always be looking for new products. Although the environmental movement has been underway for years, green marketing seems to be a relatively new phenomenon. Marketers are typically not slow to adopt an innovation, but green marketing is in some ways fraught with peril Certainly, marketers are getting mixed signals—from polls, from research results, an d from sales figures. Common sense suggests that the use of green appeals by marketers can be productive. However, recent research on green marketing and the green consumer, indicates that the concepts will not be easy to apply. Green consumers must be treated carefully and, in particular, with respect. They appear to be careful and thoughtful consumers. Treated fairly, they may be receptive; treated poorly, they may not only switch brands, but also take others with them. References:- L J Shrun, John A McCarty Tina M Lowrey (Summer 1995), Journal of advertising, Buyer Characteristics of the green consumers and Their implications for Advertising strategy, Vol: XXIV, no 2, 71-81 4.ROLE OF SOCIO DEMOGRAPHICS IN SEGMENTING AND PROFILING GREEN CONSUMERS; AN EXPLORATORY STUDY OF CONSUMERS IN INDIA Though green consumerism is on the rise, not all the consumers are equally green. To be able to more effectively market green products and ideas,marketers need to segment their market and use differentiated marketing approach for each target segment. Socio-demographic characteristics have been widely used in the past researches as a basis of market segmentation and profiling of green consumers. The present study explores the usefulness of select socio-demographic characteristics in capturing variations present in the environmental consciousness of the consumers in India. Both the univariate and multivariate analyses point to the presence of statistically significant linkages between the socio-demographic characteristics and different environmental consciousness constructs, thus implying potential usefulness of these characteristics in profiling different segments of green consumers an devolving accordingly the green marketing strategies and environmental campaigns as capable of more effectively reaching and influencing the chosen green consumer segments. The study has employed a more elaborate conceptualization of the environmental consciousness construct. Regarding age,. A negative relationship of age with WSE, IISB and IIO signifies a greater tendency among the relatively younger persons (viz., those belonging to the age groups 18-24 years and 24-35 years) to actively search for the environmentally friendly products, gather environment related information and influence others to behave in an environmentally responsible manner. These persons, however, appear less enthusiastic about choosing the least polluting products (ICLPP). This might be due to their lower purchasing power for being mainly either students or unemployed at this stage in their family life cycle. Education level is found to be significantly related with the environmental consciousness in respect to five environmental consciousness measures. A significantly positive relationship of the education level with environmental knowledge (EK), incidence and frequency of conservation behavior (ICB and FCB) and frequency of environmental activism implies greater environmental consciousness among the relatively more educated persons. Because of their higher intellectual orientation, these persons are able to better understand and appreciate green ideas and green claims made by the green marketers. Education level is, however, found to be significantly but negatively related with the respondents willingness to seek environmentally friendly products (WSE). The variable â€Å"typeofschoolattended† emerges as a significant correlate of the environmental consciousness for as many as six constructs. Notwithstanding being less articulate and extrovert, persons with the government school background exhibit a higher level of environmental consciousness in terms of environmental awareness (AEIP) as well as willingness to seek environmentally friendly products (WSE), incidence of seeking information (IISB), conserving resources (ICB) and choosing the least polluting products (ICLPP). The only aspect where they lag behind persons with the private school background is frequency of environmental activism (FEA), probably due to being less extrovert and gregarious than their counterpart. Income also emerges as an important correlate of environmental consciousness. Persons with higher income are also high in their awareness of the environmental regulations (AER),willingness to pay for the environmentally friendly products (WPM), incidence of information seeking behavior (IISB) and choosing the least polluting products (ICLPP). But in terms of their involvement with the activities relating to influencing others (IIO) and conserving the environment (FCB), they turn out to be poor performers. References:- Sanjay k Jain Gurmeet Kaur (2006), Role of Socio Demographics in Segmenting and profiling Green Consumers; An exploratory Study of consumers in India, Vol.: 18 (3), 107-146 5. GREEN MARKETING, AN INDIAN PERSPECTIVE The present paper discusses the emergence of environmentalism in India and examines the response of government agencies, consumers, non- business organizations and corporat