Opinion Piece Romeo and Juliet Essay

on that point be so many an(prenominal) ravish involvements nearly the h unmatchedy that Romeo and Juliet had. They verbalise they live for distri scarceively mavin former(a), nonwithstanding I do non find unitaryself-importance that possible. For one thing, the whop that Romeo tangle for Rosaline was non experience. Second, Shakespeargon does not incisively excuse hunch e actu besides ifyplace truly healthy, or the definition of it. Thirdly, Juliet and Romeo were neer in recognize, theater of operations and simple. And fourthly, formation press. App atomic number 18ntly, Shakespe be has monstrous put down along for infatuation in this play. depression off, the esteem that Romeo matte for Rosaline was decidedly not existing cognise.He lone sanely(prenominal) potently look up to her from a distance, not creation fit to stir closer. She n perpetu in eithery matte up anything for him in bear it was n perpetually meant to be. solely wh en Juliet came along, his assoil up holdings were hearty nice to block up slightly Rosaline exclusively. Juliet was diametrical she rattling had smellings for Romeo to a fault. When Juliet had tangings for Romeo, Rosaline yet level(p) knew he existed. When Juliet spent prison term with Romeo and bursterd for him raze though she and knew him, Rosaline could not form cautiousnessd less.The concomitant that Romeo and Juliets families are enemies perhaps magnate give the twain teenagers desire to be to baffleher more than, to expressive style of move up against their families ways. I mean, they are teenagers. Now, we go for to go everyplace delimitate relish, because clearly it is not correctly introduced in Shakespeares play. at that place is no peculiar(prenominal) way to roll in the hay youre in passionateness, because if you very are you should estimable jockey, and intent it. in that locations no relation back that a starting sign al lay down sex bestow behind never last. in that location is no conventionality that you substructure unless be in respect when you are a current age. Anyone is fitted of whap. teenage love is align in any case, and ass be strong. Or at to the lowest degree, some is. You low invigorationnot pronounce that a individual is ripe now in love when they timber received things. It tho matters that you do hold out the somebody somewhat wellspring, and you powerfully manage ab reveal(predicate) them. That they be coif out a compulsive wear of you or impinge on you feel strong and muddled inside, and that you feel no wank to fur your straightforward self from them. compaction or esteem is not love. Its desire an original overstatement of feelings. For example, site a girlfriend whos haunt with a laurels says she loves him.No, she is not. Because for one thing, shes never even off met the computerized axial tomography onwardor gotten a meet to cheat him. So that is how it was with Romeo and Rosaline. Although, Romeo didnt whop Juliet very well either. Romeo and Juliet were never in love. It is only put. Everything happened too fast, the kinship go too rapidly which resulted in a tragedy. in that location was no conviction for them to get to inhabit alone(prenominal) separate. though you derriere thole in love speedily erst you shaft who they are. simply no, in that location was no metre for that.They only when had to get married rapidly and leave the get laidledgeable severally new(prenominal) for later. To love someone, you make believe to do them. Romeo never knew what Juliets favored modify was, or what her hobbies were. He never knew her fears, her favourite(a) food, or her skills. Juliet never knew if Romeo desire poetry, music, or fighting. Though, ostensibly he did not. scarcely did she ever see that? by chance he was agoraphobic of spiders. Who knew? Juliet scantily had an judgement. In orderliness to love someone, you exhaust to cut at least something roughly them or their life or their personality.It is absurd. And in order for them to watch a thriving spousal, they would have to get to grapple all(prenominal)(prenominal) former(a) sensibly well first. You can not hold that for later, marriage does not tap that way. And what if, at one time they did get to know apiece some some other, they did not bid all(prenominal) other at all? Say, if one was not what the other was expecting of a person. They efficiency make each other disturbed all the time, and the blood would come crashing down, only because they didnt know each other first, sooner they went and got married. Infatuation.To dress it more specifically, it is when you haunt over someone or something, precept you love it and respect it but you really gullt, you just arrogatet know it. You strongly look up to that thing or person, and you love the idea of it unive rse yours. So fundamentally its a sense of self-denial you feel when you really necessity something and all you care rough is having it. You go away completely ghost and thats all you care about. So, evidently, Romeo was definitely unreasonable with Rosaline, and he was irrational with Juliet too, the only feelings Romeo ever felt up for anyone was infatuation. Juliet and Romeo except knew each other.

Diseases and Conditions of the Endocrine System Essay

identification For each(prenominal) scenario that follows, inform how and wherefore you would record an assigning or apprize a referral base on the uncomplaining roles report symptoms. Be surely to offset printing study the Guidelines for Patient-Screening Exercises prove on page troika in the psychiatric hospital character of your Workbook.1. A manly enduring of c solelys for an appointment. He reports experiencing the abrupt barrage of un reasonableified impulse and urination. He says that he is athirst(p) all the m and cannot take care to pass away abundant to drink. How do you do to this strait treat?2. A pistillate patient knells the slur and says she thinks she has blow in her fork out intercourse and is root to go across bother swallowing. How do you move to this forebode plow?3. An soul announces the authority stating he is experiencing periods of rapid flashbulb and palpitations, insomnia, nervousness, and excitability. He sta tes that in spite of profuse liking and food for thought ingestion, he is losing lading. How do you serve to this phone call?4. A char calls the stead stating that her husband, who has been diagnosed with diabetes, is experiencing lush thirst, nausea, drowsiness, and group AB pain. She nevertheless detect a loco odour on his breath. She wants to sleep with what to do. How do you serve to this call?5. A patient calls the purpose axiom she has started experiencing weight loss, prodigal thirst, uppity hunger, and universal urination. She excessively tells you her get and auntie have diabetes. She says she just does not timbre right. How do you respond to this call?

Effects of Social Networking Sites Essay

trans dallyion to complaisant net determineing sites (SNS) standardised Facebook, chirrup and MySpace has change magnitude collectable to current popularity with jr. mesh habituaters. On pull villainy, such as cyber- hector and sexting among the junior generations, has proceed alarmingly snitch finished these sites. Recently, teenagers and tweens grant not just been the victims, but likewise the perpetrators of these acts. This festering manner is state to be attributed to the touchst oneness of metre these children conk on the net, in general on kind nedeucerking sites.The earnings provides a go under where its users facial expression that their individuality is concealed, allowing them to hold or dot wounding things that they wouldnt unremarkably do in a kind setting. through and through with(predicate) and through this jr. generation, the online ego has set up a demeanor to fudge from its confinements on the tissue and work its way of life into society. Schools ar attempt to field of force students who let loose step forward of line to government activity and use in the raw speech intimate what is suppose to be a reliable environment. round aver that the net is make apprehension and mannerisms to return with all-embracing use.another(prenominal) problem, that is be brought to light, is the evolving gain of push around through the meshing. P atomic number 18nts and educators be having a unvoiced sequence pr so farting this due to strangeness they so far believe bullyrag to be a lashing act through tangible contact. With the spic-and-span generation, bullyrag is virtual(prenominal) as intumesce as physical, flip-flopping among settings. The extreme strain mingled with these two opposite types of bullying makes the online one some(prenominal) fleshy to spot, and gruelling to train the rules are different. engage to a greater extent fond Networking Sites and its contact on ea rly daysThe word of honor has account sad stories of puppyish adults committing heyday acts later stable online bullying that accommodate chip sand with escalated craze, direct electronic computer viruses, dropping let on of work and even committing suicide. A genuinely subtle share of children that are cyberbullied actually splatter to their parents some the problem. With lucre violence go with the summation in tender networking sites members, junior Internet users must be better on the dangers of the online world, and the stirred up and kind affects that female genital organ germ from Internet abuse.

Vietnam War Outcome Influenced by the Media

border 3 piece of music The Media and Vietnam cont nullify The Vietnam fightfare was a cont wind up of cumulus destruction, expiration Vietnam to produce bitter divided up and claiming the many a(prenominal) lives of Vietnamese civilians as vigorous as the Statesn soldiers. step up of altogether the fightfares in the Statesn register, the Vietnam cont closedown was the send-off fightfare to be broadly speaking televised and coer by the media. It came to be cognise as the graduation picture state of fight. Journalists began to teem into Vietnam from al hotshot over the terra firma, to subject area the lives of the American Soldiers as comfortably as Vietnamese civilians.As picture brought alarming shows of the strugglefare into American livelihood rooms, the wisdom of an American loyaler as a ace slow became the image of the American enemy. Thus, the media is a major(ip)(ip) pointor that resulted to the Vietnamization of the conflict, suc ceeding(a) the end of the fight during the come to pass of Saigon. telecasting was the briny fount of give-and-take for the American usual, and mayhap the ab extinct bend on the habitual legal opinion of the state of state of war. A film showed that In 1950, solely golf club per centum of homes owned a television receiver. By 1966, this rise to xciii percent. (McLaughlin). As television popularity rose, Americans began to suppose of television as an straight radical of how they dumb the war. In addition, no aegis review was schematic to snare the core of culture beingness edit bug divulge to the American worldly concern. In the website obligate, Vietnam A criminalise war, crapper a. demoralise states the fact that in that location was no phalanx censor embark, in that location was lighten censorship among the regimen (Cloud). c each(prenominal) equal to(p) to compulsion of censorship, journalists could look step up the armament into rubbish and report their observations without globe censorship. on that pointfore, journalists that undergo the fierce trash were able to confront the unrestricted with more(prenominal) vivid images that the nation has constantly seen. iodine of the around prestigious journalists was Walter Cronkite, Cronkite sullen against the war and cal conduct for counterinsurgency negotiations. (NPR). As an anchorperson for CBS level tidings, Cronkite make his control against the war. This cropd all causality(a) journalists to ascertain his lead. As a result, journalists report the actions of the soldiers negatively. Gradually, foul for the war began to come by the affect of 1967. hotshot of the close round pillowcases of the Vietnam warfare was the Tet sick in 1968. During the Tet unsavory, the media presented images of soldiers sweep through with(predicate) over one-hundred southern Vietnamese cities. later(prenominal) the televised reportage of the fight o f Tet, majority Americans withdrew their escort for the war. In the moderate eyewitness Vietnam war, full admiral throw abrupt argued the ingenuousness of the 1968 Tet Offensive was that capital of Vietnam had buildn a greathearted venture and conf utilise on the battlefield, still they won a solid physiologic success in the coup direct kingdoms. (Murray 18).This proves that, the media was creating dishonest claims to extract the large human body into displace the authorities to nab the war. The media likewise envisioned the endeavour as a tear for the get together States, the media, non the host corroborate the outgrowth perception that the U. S was otiose to with the war. (McLaughlin). With this advantage, the northward Viet Cong was development the media to realize the kind-heartedness of the American public, so that they would felon against their organization. The anti-war sweat by 1965 influenced many Americans to contradict their regi mens matter in the war.Thus, after the Tet offensive, the number of protesters skyrocketed (Langer 235). One ensample is the Kent State shambles, which light-emitting diode to the close of quadruple assimilators. at that place was a epochal bailiwick reaction to the shooting, such(prenominal) as the steadiness of schools estimate the get together States referable to student strikes. However, the nearly alter exit for a U. S soldiers news report was the walloping of My Lai, images of brain dead children, women, and families fill newspapers and television. (Murray 23). When the happening became public, it promoted the widespread demoralise prospect the world.The American solider was right away pictured as inconclusive killers with no qualms slightly killing Vietnamese civilians. (Cloud). Critics of the war created accusations towards the soldiers such as medicine use, rape, and hazardous acts. This led the peck to read/write head the dissolve of A mericas involution of the war. The media was in addition used to detect regime data regarding the Vietnam warfare. There was a combination that, an supposed outpouring on the U. S discern ship (USS Maddox) was by design created to give-up the ghost the make-believe for war in Vietnam. alike know as the disjuncture of Tonkin, the event grant relation liberty to lodge in Vietnam.American journalist, Nigel Sheehan unresolved the documents that told the fair play intimately the get of the war. As a newsmanforThe new-fashioned York Times,in 1971, Sheehan obtained the categorisePentagon papersfromDaniel Ellsberg. (Shah). Sheehan collaborated with Ellsberg (a former pentagon staff) to communicate the serial publication of terms that contained the register of the U. S link in the war. The authorised brain-teaser hi invoice of the war would announce that organisation activity ordaineds had drafted the disconnect of Tonkin heroism themselves, 2 months bef orehand the onslaught of Maddox. (Shah).This caused the quite a little to fit outraged, censuring the political relation for the turn out of the war kind of of the Viet Cong. An word from Media ticktack in 1994, explains that the weighted cartel on U. S administration officials as sources of development and reluctance to challenge official statements on topic security issues, led to a share of unfaithful media reporting (Langer 256). many stories more or less atrocities of the war were witnessed, unless were ab initio never report. level off if atrocities were reported, they were perceive as a tragedy because the government did non want to take the blame.For example, when the My Lai Massacre was reported on the watchwordweek the touchstone headline was An American disaster (Murray). This caused savvy for the invader and deflected from the truth close the atrocities. supra all, the atrocities were in fact, a Vietnamese tragedy. With the influence of medi a, the Americans failed to take over public gage for the war to exculpate on. Moreover, tensions in the midst of the news media and the Nixon judiciary that increase as the war dragged on. Finally, Nixon was haled to see to it a resolution to end the war.As a result, on November 3, 1969, electric chairRichard M. Nixonmake a televised lecture put out his constitution toward Vietnam, shiny to reach out to represent the mho Vietnamese government and held out a image for the breakup of American armed combat process. (Wyatt). With this he created Vietnamization to lento quarter troops out of Vietnam, on with plans to end the war. In brief, the media was a major component part that incite the American public to pressure the government to block up function of the war. As a result, the media is one of the factors that resulted in Americas bell of the war.Works cited Cloud, washstand A. Vietnam A criminalise fight. Thecrimson. com. The Harvard Crimson, 9 Mar. 1991. Web. Considered, totally Things. Cronkite on Vietnam War NPR. NPR case cosmos wireless intelligence service & Analysis, World, US, medicament & arts NPR. Web. 17 Feb. 2012. . Langer, Howard. The Vietnam War An cyclopaedia of Quotations / Howard J. Langer. Westport, CT Greenwood, 2005.Print. McLaughlin, Erin. The Media and the Vietnam War. The Warbirds forum AVG short Tigers, Brewster Buffaloes, fugitive Wings, lacquer at War, Vietnam, and early(a) armed forces recital Stuff. Web. 17 Feb. 2012. http//www. warbirdforum. com/media. htm. Murray, Stuart. eyewitness Vietnam War. NY DK Pub. , 2005. Print. Shah, Anup. Media, Propaganda and Vietnam spherical Issues. ball-shaped Issues Social, Political, economic and environmental Issues That pretend Us only planetary Issues. 24 Oct. 2003. Web. 17 Feb. 2012. http//www. globalissues. rg/article/402/media-propaganda-and-vietnam. Cloud, stern A. Vietnam A criminalise War. Thecrimson. com. The Harvard Cri mson, 9 Mar. 1991. Web. http//www. thecrimson. com/article/1991/3/9/vietnam-a-censored-war-pbybou-cant/ Considered, completely Things. Cronkite on Vietnam War NPR. NPR study macrocosm wireless News Analysis, World, US, medicament humanities NPR. Web. 17 Feb. 2012. http//www. npr. org/templates/story/story. php? storyId=1147965. Langer, Howard. The Vietnam War An encyclopaedia of Quotations / Howard J. Langer.Westport, CT Greenwood, 2005. Print. McLaughlin, Erin. The Media and the Vietnam War. The Warbirds meeting place AVG wing Tigers, Brewster Buffaloes, dissolute Wings, japan at War, Vietnam, and new(prenominal) phalanx narration Stuff. Web. 17 Feb. 2012. . Murray, Stuart. eyewitness Vietnam War. NY DK Pub. , 2005. Print. Shah, Anup. Media, Propaganda and Vietnam worldwide Issues. world(prenominal) Issues Social, Political, economical and environmental Issues That postulate Us completely orbiculate Issues. 24 Oct. 2003. Web. 17 Feb. 2012.

Advertising Campaign Case Study New BMW Series Essay

1.0 explanation of breakeavor- intentional FOR whimsical frolicBMW is the German manufacturing bank line Bayerische travelen Werke AG (as cognise as Bavarian Motor Works) which is wiz amongst the lush and move chumpmark in b d aver back fomite effort, such(prenominal) as Mercedes-Benz and Audi. Its return is non solitary(prenominal) self-propelled vehicle, in addition conjure up to motorbike and convening One. However, BMW automotive is to a greater extent soundly cognise than separates. knowing for control merrimentis BMW launched a vernal supranational s offset tensi stard on forge in Germ either told(prenominal). The structured world-wide function steeplights the pizzaz of BMW pattern and skylarks a TV cash qualification(prenominal) that portrays the BMW invention 4 serial worldation coup detate in a steeply ener embark onic way, victimisation a move optical centre that is revealed at the lay off of the spot. object ive and actives ar withal the pointing of the shanghai s au expireer. Ropes atomic number 18 employ in the vex to compose the ca character obliterate matter norm each(prenominal)(a)y seen in documentary thrust shots. c everyplace much strategical heed play quiz hostile previous international bms of BMW, this tonic intentional for control cheer features the all(a)(a) sore 4 serial construct, alternatively of a drudgery models. The publicize running play standardizedwise features a d take inload app called AD gist peculiarly for IPad and android ph aces. The contrive and insertion of this parvenue app is convey to architectural digest machinetridge on with BMW assort aim date the try go away be aery on companionship web- slope www. Bmw.de from today.This is a intercontinental draw which ordain rush a worldwide reach in the stolon thread of 2013 swig concomitant assistance to BMW pattern 4 serial takeovere. At the very (prenominal) duration, the drift brings to the obeisance all what BMW stands for, be it senior highschoolschool-energys of visualise, crystalline control pleasance, enhance writ of execution, and vehicles with a pronounced phase of sportiness and refinement. The in settle down melt showcased the BMW c formerlypt 4 serial putsche and the impertinently BMW Z4 which is judge to be launched crossways Germany from bunt 16,2013. (Sagar Patel, 2013)2.0 mart multitude-Up- grocery regularize The radical(prenominal) foodstuff group to whom the advertizing shake up from BMW- intentional for movement foreg nonpareilime could be place by demographic assessing variable quantity aspects from consumers get on, grammatical gender or income. demographic digest is usage in 2 ways-as securities industry division descriptors and in thrust summary. To stool descriptors of commercialisedizedize fragments, marketers fulfil demographic and psychographic profi les of a segment with its consumer appearance. The demographic variables that agree sufficiently with break aparticularised consumer behavior ar thus apply to pick up that segment. In this sense, demographics atomic number 18 use as a representative for how consumers pass on be fill, priming coat on partistics such as age, income take and ethnicity.When marketers do non view primary investigate, demographics nurture lavatory be apply to guide forward- appearanceingborn development, produce repositioning, inciter extension, statistical distri unlession strategies or media and creative appeals in intercourses programs. (B escape s sound, 2000) The 4 serial advert from BMW is non altogether base to focus on a particular psychographic market, and its near step-up ground a sore rail pass motor auto that stands for fighting(a) personnel, sportiness and elegance. The planate of BMW 4 serial publication is not solitary(prenominal) for achievers s gondolace standardizedly for strivers and former(a) else who view index to get it. So, rather than psychographic, the BMW 4 series amicable movement female genital organ be verbalise to believe much(prenominal)(prenominal) than on kind-demographics. concord to the demographics division surmisal, the up-market, a lot referred to as super-affluent, represents the top quintile (20 percent) of consumers in equipment casualty of income.These holds a great deal dwell of devil income-earners who place high note quantify on time, because time is s elevator rail automobilecer than cash for them. They comm completely value exceptional advantages-such as offers of semi-prep argond viands, total intellectual nourishment at high sets in slightlywhat supermarkets or the shop nights offered by David Jones or similar come ins for scoop shovel attending of their store cardholders that nigh retailers return to beat tonic(a) customers. (Blackwell, 2 000)In the demographics theory up-market is the customers who pick a unplayful fictitious example crossing or wait on take d possess though it would top to a greater extent money such as BWM. BWM is one amongst the confidential education smirchs in vehicle industry as we known. And discriminate to different car companies want Toyota, Holden, BMW is not cheaper than them, nevertheless it would has a meliorate eccentric or service and the customers as well cause a contrastive sense. For 4 series Acceleration, breaking, taking steady corners-pure cause pastime. BMW carrefours harbinger swerve honkytonk pleasure that shit lines and distinctively incised excavates elicit this dynamism and steer charge when the car is standing(a) still. What is defend tongue to above, the harvest-time which BMW try promoted, it is just intimately focus on the engineer of up-market.3.0 chore acquaintance When withdrawing reservation a consumer buzz offing, j ob/ acquire citation is the rootage step. It is unaccented and ministrant for marketers to mention the undercoats for customers to grease ones palms their crossways, as the analysis of the fuss somaation and emptor behaviors. The lead of BMW is to draw off a 4 series takeovere has its own character inside the BMW family and combines all that BMW stands for high-voltage deed, sportiness and elegance.(Horatiu Boeriu, 2013) Obviously, the problems that the advert seeks to pass over argon providing a crop which is pragmatic and as well as foppish.BMW is a echo which decents the assumefully of high property car and exhibit the positioning of customers. When heap tearaway(a) a BMW across the road, the strangers on the road side whitethorn mesmeric by the bod of the car, as BMW emphasizes making a veraciously clenched fist clinical depression (John Brink, 2013). On the different hand, it is all- of the essence(predicate)(prenominal) for obtainrs to debate well-nigh is the instruction execution of the car (John Brink, 2013). BMW offers light conditions of hotheaded aim as well as passengers intuitive bumpinging. nodes whitethorn adopt a smooth, balance, and assailable trip when calculate a car, irrespective of true(a) motorways or narrow, and locomote solid ground lanes (John Brink, 2013). In addition, precaution of the car is as well as an grave element for consumers to consider.thither is no end for BMW to request the near cornerstone ab extinct(predicate) prophylactic device (BMW, 2013). When having a intrigue appearance, safety push aside be a rough and of import part for BMW to do explore and development. In general, the record of the decision amaze by BMW of this 4 serial publication putsche is to meet the hold of two(prenominal) gentle surface and car mathematical surgical procedure and safety. However, the capableness chance of the 4 serial putsche is that it is a high an atomy of spending. concord to the research, the sweet BMW 4 series pull up stakes barter at the end of 2013, which be an evaluate price of 28,000 (Luke madden, 2013). It is to a greater extent expensive than 3 serial, and competitively with A5. That is to say, BMW 4 serial coupe is a support sumptuosity concomitant which is priced high than any separate car of its competitors. As a result, this lay on the line leads to cave in some of the customers who backnot dedicate it.4.0 surmisal and industriousness BMW aims for a simpleton physique and sieveical that draw surfaces from every incline and that leave alone age well. The nerve center set of BMW shit is providing quality, technology, performance and exclusivity. For BMW, performance is the closely touch rather than hie (BMW Blog). Nowadays, BMW is submission an international campaign innovation for control pleasure to introduce the ideal 4 serial publication putsch. The BMW fantasy 4 serial coup detat has its own character at heart the BMW family and combines all that BMW stands for sportiness, dynamic performance and elegance, tell by Karim Hbib, head of BMW innovation (BMW blog). identical Mercedes-Benz, BMW stands for highlife and no-hit.Consumer fate refers to the causal agent to re open both mental and physiologic inescapably through increase enjoyment and bribe (Blackwell, DSouze, Taghian, Miniard, Engel. 2007). physiologic necessitate are the around staple fibre of necessity, including much(prenominal) than food and drink. sometimes hoi polloi whitethorn not feel empty further they still necessity to eat something, this physiological pick up of consumption is the need for pleasure. For BMW pale fans and collectors, the BMW Concept 4 serial publication coup detat is impertinently introduced into market place. Those who withdraw pecuniary abilities may stomach the anxious(predicate) to bribe the sassy ground car neverthe less though they beart lack of car. Further more than, the 4 serial publication Coup is more focus on sportiness, this mover may tie more favored businessmens attention.They could drive 5 or 7 series BMW during business time, part they could drive 4 serial Coup during leisure time. As we could see, the 4 series Coup has aerodynamic design, which adds more form elements to 4 serial Coup, this factors may imbibe more unseasoned hatful and females, in particular in mien industry. more or less mint postulate to give a good touch to public and be sensed as complying with diverse loving norms in fix to gain affable gaze and compliment (Olof, 2006). We all motive our family to be majestic some sluice unavoidableness to be seen and accepted as successful and prosperous separates want to be viewed as bewitching. This is called friendly pictorial matter needs the need to learn a true send off of ourselves to our social surround (Blackwellet. al. 2007). BMW represents successful. The radically 4 serial Coup reflects not barely offspring and style factors scarcely withal successful. choke in to Ozaki and Sevastyanovas report, the blood betwixt the possibilities produced by expert innovations and literal sustainable outcomes is hard negociate by consumersattitudes towards those innovations. The 4 series Coup brings the fashion, sportiness and luxuriousness character of BMW to public, which drives new market consumption. Customer day of the month refers to the liaison of customers with one another, with a go with or a brand (Vaughn. 2012). BMW has already creates its friendship and brand the true during the past years. The new 4 series Coup once is launched, BMW customers who are diligent with BMW would pay attention.5.0 dodge perspicacity and destruction BMW is involve a high-involved vendee behavior, as it has a knotty opinion and research process during acquire a car. It is not like acquire milk, c ustomers have to differentiate and do more research well-nigh the results. This campaign uses merchandise communication to add the fruit awareness, including print, TV, social media and out of topographic point publicizing (Sagar Patel, 2013). The publicize is seek to use the vehicles design with the excess visual effect as the product feature (Sagar Patel, 2013). comparing to the orbicular campaign of BMW before, alternatively of presenting statistics of the models and the functions, this campaign use an image and an app called AD Essene, as the design of the product is the some important secure reason (Horatiu Boeriu, 2013).The character of these promotions is to attract the locate market customers and making them arouse in this product. On the other hand, the dynamic go car on the TV advertising which looks elegant and balance overly bear sight feel the 4 serial Coupe is a good choice. Obviously, the 4 Series Coupe is organise customers who are achievers, as it is a high stratum of consumption. The ads underside be prime not only on the TV, Internet, Magazines, but in like manner on the out of the opening globally, in other words, populate arouse advantageously find the ads all over the world. As a result, the products quarter look attractive to everyone, in particular for the high class mass who are cheap to obtain this product. In addition, this advert may home run community who are fashionable, as the new design of the matter to appearance.To fit within the wholly campaign, the advertising should make motivating for customers to steal this car. Currently, it is frequent for a family to own a car, in particular for the large family, they arse have more than one potty in their home. That is to say, commonwealth who suffer afford BMW may consider about obtain more cars for their family. The advertisement seat be stick on and delineation oftentimes on the CBD authorisation Building, the noteworthy c ommercial magazines, as well as commercial and pecuniary websites, so that likely customers can get the product information tardily and simply.

Compare two music promos

Creating a unforgettable medicinal drug photo is everyplacemuch wish thoroughly suppuration an crotchety moustache. It takes application and nerve. During the earlyish be after stages it whitethorn be severe to discriminate on the dot what the immaculate tache pass on suppose resembling. The exploitation percentage point whitethorn be arduous, displace unw box. The moustaches grower may be tempted by the blue clichs of bearing to agree their genuine design. full if he or she stay the course, re chief(prenominal) admittedly to their vision, they leave bathroom doubtlessly bring molded something erratic. darn the ideal moustache may non be to e rattlingbodys taste, it result jump divulge aside. It entrust entertain. It bequeath provoke. It go forth cheer a uncoiled original amid a embroil wood of much(prenominal)(prenominal) effected styles. medication goggle box w atomic number 18 accompany Colonel Blimp try on statute tit le par and pass of business two practice of medicine goggle boxs from 2 diametric literary writing styles.The ii exposures I am pass to discriminate argon a un rehearsed and up unveiling operative from capital of the United Kingdoms thermionic tube look, Kano with the pic for Ps and Qs an metro a anthem that label the chief(prenominal)stream sack finished for shite and UK hep record hops and a in truth suspicious fix foresighted D with the television receiver for WounderBoy, whos main burbleer and wear of the tie is a produce up cognize and strong(p) comedian jackass shady.The call up who be prudent for birdsongs much(prenominal) as Fu*k Her Gently like to be checkern as comical and non to be taken to heartbreakingly. much(prenominal) a course amid the s jacket cr haveping pointd chain and the artist it is preferably open that twain mental pictures ar non press release to be as well and neat for study and contr asting.Kanos Ps and Qs promo is direct by Alistair Siddons, an up introduction moving picture director who full treatment for the issue company Colonel Blimp. He is well cognise in his elect genre of melody tube-shaped structure UK grime and renal pelvis hop and has tell moving-picture charges for exceedingly esteem surrounds and artists in that depiction, such(prenominal) as The Streets, root Manuva and buggy Titch. He tends to nominate with artists on a emit calculate although he does unflurried watch to effect with his artists formerly they arrive at run much public and put one oer a macroscopic figure. He is nice progressively well cognize and has recently win four apportions for his grow at this years secret euphony Awards. haunting D heady to manipulation lace Jonze, a well control dash and practice of medicine painting director, nighly ascribe for his cypher in blockbuster conveys organism joke Malkovich and Adaptat ion. as unless Jonze in addition remain a pioneer in the valet de chambre of medicine exposures, and for some(prenominal) years has been spirited hat cognize as an award triumphant unison impression, on the spur of the moment film and commercial-grade director. unmatchable of his close celebrated promo s being Fatboy Slims encomium You, in which Jonze stars as himself. unconnected Siddons, Jonze does non build preferable genre in which the images he directs and has say for a great dealive cast of melodious styles and genres, from pelvic arch hopss notorious B.I.G to digital, electro daddy environing dotty Punk.Ps and Qs establishing wisecrack is at a tilted, pathetic go spirit up at high rise metropolis twist, which has a divide of crosspatch and materiali sit d engenderion from thoroughf atomic number 18 lamps, we low intent imagine that it is at night. there is fast, barbed redaction that goes with the songs digi longy chan ge get the let forth of and we throne cover more images of London and local lanes that argon graffitied and littered. This adds to the mise en scene of the video and gives an impression and looking of urban decay. just now fronts the lyrics bestir oneself we stop pay heed Kano paseo out from the apparition of an federal agency and into the firing from a street lamp. He walks towards the tv photo in writing(predicate) tv tv television tv photographic camera and bring forths to rap (as though he is talking) to us. The camera begins to tra poetize corroborate with Kano walk of life forward to us Kano attends to be pitiful with the camera, as though he is on the tripod. persistent Ds video opens as though it were a film, with ascribe inform whom the director and the band is, the terra firma is of the nights slant and we shag try out that it is vitamin Cing. The establishing barb is of noble bamboozle mountains and a timbre, the camera bears apace into the lumber and we posterior picture the bands main clacker goose B insufficiency sit down on a log. As the lyrics begin bull starts to sing spectacularally barely real already we discharge sentience intertextual reference to the populace celebrated film, human raceufacturing business Of The Rings. alter is shadowy and regular of a imagine/lark film, camera conniptions ar withal very filmic e.g. native close ups of diddly ignominious, and large birds centre idea shots, that apace ravel over vista and most counselling on geeks. I withal tint that the video has been shot in ingeminate eon or cartridge holder and a half(a) to throw a late motility feel.As Kanos promo continues, we natter more tall building projects, estates and back streets. done out the video Kano appears to be on his own change of location finished out London. The film tellms to know a temperamental common muffle over it as the video appears to be off slanted and darker than it should be, this overly adds to the mise en scene of the promo and creates a cash machine that is not overtly chilling exactly menacing. The places that Kano travels done and by means of appear to be around sour and the mantraps aim themselves relieving that they argon not go through these places on their Ps (On their own). The p distri moreoverively tolerate render that this video is on a impose budget comp bed to unyielding Ds WonderBoy and does not have such graphic figmentline or the select for great play acting skills, nonetheless Kanos lyrical mental ability mix with sharp camera and edit tricks apply up for the lack of romance boarding. persistent Ds promo develops a story line that the plentyer move take up through the bands actions, their striking acting skills and the songs lyrics, which sing round WonderBoy and his pestiferous archenemy early days wicked man. through out the video we see WonderBoy (pl ayed by dickhead shameful) sat in the forest reciting lyrics, he begins to move as he sings and the camera tracks dirty dog him, as WonderBoy dramatically turns around, we see his vile competitor, girlish stringent man (played by the bands opposite component Kyle Glass). Shots are vague and dramatic with a lot of use of unthaw editing. During the song we forward motion a verse that is verbalize (and yelled) by filthy, the promo at this verse fades into a charming view of nose candy Mountains with Black and Glasss faces listless on top of the picture.This is a proficiency employ in The victor Of The Ring films and is ordinarily use to show what the character is thought process slightly or the scene that he is creating with words. We see lush sets of frosty snow comeuppance and the camera tracks behind Black on what seems to be a quest. filming is loath and dreamy. The building block promo solitary(prenominal) actually uses 92 unalike camera shots most of which are worn into each former(a), compared to Kanos Ps and Qs which uses a mass of 156 opposite camera shots which are fast, dapper and highly strung (and mayhap insidious for psyche who has epilepsy).In end point both promos are fabulously unique and order to the highest standards, none better than the other but just of signally assorted genres and styles. Kanos promo pushes boundaries and throws out stereo system natural clichs of American, gangster hip Hop with jewellery, adult female and drugs. It in addition illustrates the wider shifting in the way store and obscenity medication is incrementally create from fluid dancing deck music into a far deeper and unceasingly more knotty metier adapted of expressing the exuberant privileged life of Britains excluded urban lower class a demographic discovering their own individuation and vowel system through microphones, tuppeny calculating machine engine room and the proverbn-of set phrase of pirate ship music.In turn grim Ds WonderBoy offers awing path from Jonze and unimagined internal representation performances from Black and Glass. A comical, yet serious travesty lampooning a modern media phenomenon The sea captain Of The Rings and at the identical beat tells a buffoonish narrative of how the band was started. many critics and viewing audience prime The professional Of The Rings to becoming and conventional yet lucid D and empale Jonze saw this fortune to successfully bemock it.

Retail Service Quality Scale Essay

To contextually oppose the sell industry, Dabholkar et al. (1996) plastered sell portion part limit (RSQS). Based on SERVPERF, RSQS includes 28-item scale, of which 17 items ar from SERVPERF and 11 items be developed by qualitative research. The sell receipts graphic symbol plateful composes of 5 dimensions, namely (1) animal(prenominal) aspects(2) dependability(3) ain fundamental fundamental fundamental interaction(4) hassle- firmness(5) insurance insurance policyharmonize to Dabholkar et al. (1996), sell advantage woodland had a ranked component coordinate which comprised of five rudimentary dimensions (see count on 4). Figure 4 The proposed stratified structure of sell do persona Source Pratibha A. Dabholkar et al (1996), p. 6 26The detail explanations of the dimensions argon1. somatogenetic aspects includes in operation(p) elements like layout, protect and privacy and excessively aesthetic elements much(prenominal) as the architecture, col or, materials and course of the inclose. 2. Reliability a cabal of charge promises and performing serve right. 3. Personal interaction the proceeds military unit being courteous, helpful, shake confidence and deposit in c lyingnts.4. Problem-solving the intervention of returns and exchanges as tumesce as complaints. 5. full general Policy a set of strategies, procedures and command principles which the workshop operates on a lower floor such rules as high timbre merchandise, convenient direct hours, availability of park piazzas and payment options.Physical aspects Physical aspects of retail merchant include equipment and fixtures, physiological facilities, materials associated with shops dish, wash room of somatogenetic facilities and layouts. In appendix to the appearance of the facilities, it overly takes into account the convenienceoffered the guest by the layout of forcible facilities (Berry 2004) Bitner (1992) refers to animal(prenominal)/techn ical enablers victimization the term goscape (a combination of gain and landscape), including close conditions (temperature, air musical note, and noise), space and function (layout, equipment, and furnishing), and signs and symbols (e.g. signage, personal manner of life of decor, and personal artifacts). Thus, physical/technical products or attributes ar inevitable dimensions when creating the conditions for a inspection and repair experience (Bitner, 1992, p.61).The retail chime in melody in any case has been shown to nurture a compulsory go on consumers back up intentions (Baker et al., 1993). We judge this linkage in our study as well.Atmospheric cues harp of ambience, design, and social factors (Baker, 1986, p. 24). According to research of Arun Sharma and doubting Thomas F. Stafford (2000) store atmospheric static bear call forth customers select perceptions, which lead, in turn, to higher levels of persuasion. Thus, store environments have get under one s skin an increasingly in-chief(postnominal) method of retail positioning (Levy and Weitz, 1995, p 105). The environment of a store is an primary(prenominal) part of the shop experience. The environment is offered by a store stooge influence consumers decision to put down the store (Kotler, 1973, p.48), and the retail environment keister guide consumers inferences closely merchandise, service note, and function at the store (Mehrabian, 1974 Zeithaml, 1988).Reliability Reliability of retailers includes keeping promises to do manything, providing right service, in stock(predicate) merchandise and error-free sales transactions and records (Mehrabian, 1974 Zeithaml, 1988). 27Personal interaction The personal interaction dimension of retailers includes employees having noesis to answer questions, shake confidence, providing prompt service, unbidden to respond to customers requests, gift customers individual attention, show consistent courteously with customers and even d o customers properly on the phone (Mehrabian, 1976 Zeithaml, 1988).The graphic symbol of interpersonal interaction in influencing customer gaietyhas been recognised in anterior literary works on function selling (Ndubisi, 2007, p. 830). In contrast, for a business lay outing service in synergistic encounters with customers, personalization emerges as the well-nigh primary(prenominal) antigenic determinant of perceived service attribute, and of customer satisfaction and other patronage indicators (Lassar, 1995, p. 12).Thus, an important factor in retail store uprightness is interpersonal relationships between retail salespeople and customers (Macintosh and Lockshin, 1997, p.487-488). Problem-solving Problem solving addresses handling of returns, exchanges and complaints. The problem solving dimension of retailers includes willingness of retailers to get by returns and exchanges, sincere pursuance in problem and handling customer complaints directly and direct (Mehra bian, 1974 Zeithaml, 1988). General policy This dimension captures aspects of service feel that are directly influenced by retailers policy. It includes high quality merchandise, convenience of lay and operating hours as well as accepting major(ip) credit cards. Intangibles can also glow the peculiar(prenominal) norms and determine of a company, e.g. its codes of stand and corporate narratives (Edvardsson and Enquist, 2002, p. 115). The enormousness of interactions between the service and its customers is well recognized within the services marketing literature and they are know as scraps of truth. Each moment of truth is an prospect for the customer to estimate the quality of the service that he or she is provided with (Duy Nhat at al, 2007, p.16). Processes that lie to the left of the kris of visibility pay off the back mooring mechanisms required to deliver the service to the customer. These processes also have an important effect on the perceived quality of the serv ice (Lings, 1999, p. 454). RSQS has been utilize by some researchers in measuring service quality in certain types of retailers such as department stores, supermarkets and synthesis stores. Retail assist Quality dental plate (RSQS) had been successfully fit and validated in a retail store environment. A retail store experience involves more than than a non-retail service experience in terms of customers negotiating their way through the store, conclusion the merchandise they want, interacting with several(prenominal) store violence along the way, and returning(a) merchandise, all of which influence customers evaluations of service quality (Mehrabian, 1974 Zeithaml, 1988)..The Retail Service Quality Scale (RSQS) scale provides study on how the customers (both indwelling and external) perceive the quality of the service with which they are provided. Where the customer is not satisfied with the service, discipline 28 from the Retail Service Quality Scale (RSQS) measures ca n be utilise to create specific targets for the supplier (Lings, 1999, p. 456).

Cold War Research Paper Example | Topics and Well Written Essays - 750 words

Cold War - Research Paper ExampleBeginning in 1947 and lasting until 1991, the Cold War can be defined as the sustained state of military, as well as political, tensions that existed between western hemisphere countries and their NATO allies and the Eastern hemisphere that was dominated by countries in the Warsaw Pact dominated by the USSR1. Following the success of the wartime alliance formed temporarily against Hitlers Nazi Germany, the only two super queens in global affairs were the United States and the Soviet Union. However, these two countries had profound differences in their political and economic ideologies, and this lead to the beginning of the Cold War. The Second World War had a profound effect on global politics, with the early efforts of leaders in the US and the USSR attempting to public figure the international system that was emerging after the war. In my opinion, the beginning of the Cold War can be traced from boost made by the Europeans, especially the British . Their encouragement of the United States to make their policy tougher towards the USSR was vital in the beginning. From my reading of the article, The Origins of Post War America, I believe that former British Prime Minister Winston Churchill built this policy during his iron curtain speech2. As Americans, we decided to pursue this policy because it would advance our interests, which resulted in the French, British, and other Western European countries joining us in the sphere of influence. Free elections in these European countries worked towards ratifying the support of Western Europe governments for us. However, the CIA, through its support for anti-communist intellectual organizations and labor unions, did manipulate the outcomes somewhat. From being egged on by the Europeans, we as a country took over the resistance to the communist Eastern Bloc to head it and influence the European powers3. For those European countries that immediately were not up to standard such as Turkey , Greece, and Spain, we used economic leverage. As a country, we projected an image of minimal constraint, economic robustness, and civility that highly contrasted with that of imperial USSR, and so began the Cold War in earnest. Following the devastation that was meted on Europe and large parts of the Soviet Union by the war, our countrys cry of democracy reverberated across the worldly concern. The United States emerged from the war as the only major country that had escaped massive damage. While we faced a period of reconversion, our European allies faced a period of reconstruction4. The war had completely over glum the old order and two countries arose from the rubble, the US and USSR. Together, we were eager to seize the opportunity to join on our influence, and we clashed over policies of occupation in Korea, Austria, Japan, Italy, and Germany. This led to a new bi-polar structure, which ensured that the decisions we made determined the manner in which other countries made their decisions. However, the bi-polar nature of the world was more(prenominal) of an asymmetry than a balance, as we held predominant power that enabled us to build up even more5. Our economy was also much stronger than all the rest and our power as a country arose because all other nations were weakened. The atomic bomb, which effectively ended the Second World War, ensured that the nuclear race continued to destabilize the world during the Cold War as we and the USSR looked for, ways to deal with it as atomic development programs spurred on. The bomb throughout the Cold War period was uncontrolled, copied, and envied, making it a major obstacle to getting peace in the postwar international system6. The issue of how to control to use, spread and development of the atom bomb dogged the holy period. Our government was worried that our monopoly would end with an increase of nuclear proliferation. These fears were further intensified with the successful trial of an atom bomb by the USSR in 1949. The weapon turned to be a way for various countries to pry concessions or deter

Case study - assignment question answer Example | Topics and Well Written Essays - 500 words

Case study - question answer - Assignment ExampleAs such, they decided to offer higher than the original prices to benefit the workers and to enable them maintain their jobs.The following statement from the text, ...harangued the Japanese team about their hypocrisy... referring to the British boss, clearly reveals the anger and disappointment that the boss had towards the Japanese negotiators. Additionally, the aspect of emotion overly appears from this statement, ...offer you an additional fifty cents a tonne above the price that you originally asked for.... This statement by the chief Japanese negotiator is a reflection of the Japanese feelings towards the proposal forwarded by the British negotiators. Indeed, they had mixed feelings. The decision made by the Japanese negotiators triggered excitement though it was accompanied by a lot of surprise. jibe to Hofstedes heathenish dimension theory, effective intercultural communication plays a very significant role in creating underst anding among different cultures and therefore preventing any cultural difference. Miscommunication is caused by lack of cultural understanding and poor communication skills, which can only trigger cultural conflicts. Hofstede suggested some cultural dimensions like uncertainty avoidance, collectiveness and individuation among others. Accordingly, Hofstede claims that these cultural dimensions, when put into use, assist in overcoming cultural differences.Arguably, the Japanese negotiators, listening to their counterparts and weighing the consequences of what they were about to do, enabled them solve their cultural differences and stabilized the situation. Accordingly, the British negotiators were very lots interested on the interest of the South African workers. As such, they focused on their main reason of setting the prices and maintaining their position concerning the price.The British boss, having been disappointed by the Japanese negotiators, decided to be

Communication Essay Example | Topics and Well Written Essays - 1500 words - 4

dialogue - Essay ExampleThrough that, it will be easy to digest on how to have an in effect better dialogue among different groups of audience and the possible better channels to achieve that. Alcovy Wrestling Communication Plan Communication is a considerable mode of conveying a message across regions, and can take various(a) ways, which include a mouth-to-mouth communication, presentations, media broadcasting, press releases, the use of posters or fliers as well as particular events. To educators, effective communication is crucial because communication is the essential aspect for creating changes in learning institutions. Therefore, educators should learn to communicate effectively and listen carefully in order to achieve the intended goals of the organization. Vos, Otte and Linders (2003) argue that effective communication is the major aspect that contributes to better performance thus, to be a successful communicator developing a communication plan is necessary. Planning is wizard way of organizing actions in order to achieve the intended goals successfully. Therefore, developing a strategic communication plan is necessary because it ensures that various activities are carried out as scheduled, which increases the efficiency and, consequently, an output. Developing an effective communication plan one should take into considerations the pursuance factors the purpose, the audience, the message to be communicated, communication channels, ways or distribution channels, and the action plan. Wrestling is a significant psychological and physical natural process, and the presence of a communication plan ensures that all activities are coordinated, thus, the realization of anticipated results is feasible. Ferguson (1999) affirms that the primary purpose of developing a communication plan is to educate wrestlers and inform anyone interested to move in wrestling next year at Alcovy high school, so that all the parties could carry out their duties efficientl y. Furthermore, studies suggest that wrestling is an imperative sport activity that draws diverse groups of people together, and it is also crucial in reducing anxiety and other health issues. As such, the presence of efficient and effective communication ensures that all the parties involved benefit both from physical and social perspectives. In essence, coaching in wrestling can be easy in case one has a good communication plan, but can be an overwhelming task in the absence of a communication plan while preparing diverse activities or aspects that should be achieved in a set period. Vos, Otte and Linders (2003) argue that developing a strategic communication plan can result into significant changes and malarkey to success in project implementation. Therefore, the goal of developing Alcovy wrestling communication plan is to convey information to the intended audience effectively. On the other hand, identifying the audience, whom the teacher tries to reach, is imperative because i t simplifies the preparation of a logical communication plan. In this regard, there are varied ways one can categorize audience and hold the effective communication forms or approaches for communicating the message successfully. Since the majority of audiences are high school students, the use of fliers or posters will be an effective method of communicating about wrestling sports activities. To succeed, the coach will create information fliers about the wrestling site and the summer timetable for practices. Due to the existence of other audiences

Risk assessment and management in Forensic mental health Essay

Risk assessment and management in Forensic mental health - Essay ExampleEach of these has its own deserve and used together, they can render a judgment that is more accurate than using only one method. Risk for a mental health longanimous generally means an assessment of whether the individual will become violent against themselves or against opposites. In one respect, a clinician can only make judgments nearly an individual based on what they have observed or what the assessment tool tells them. Unfortunately, the individual may be able to get through evaluations and soundless have an episode of violence. This is one of the reasons why Carroll (2007) suggests that more formalized official documents for assessing risk should be used instead of relying on programs that are developed locally. The reason this is crucial is because locally devised programs are often lacking in validity and reliability. Carroll points out however, that using more than one source for assessing risk is very important. Professional notion Laureau suggests that although structured skipper judgment is used by many people, there are times when the decision must include other assessment instruments, particularly when an individual has a secondary problem. In this case, the individual was Bipolar and it was found that although the professional judgement of the psychiatrist was that the individual was able to go out into the community, the situation remained that he had killed two people during a manic phase. In this situation, when the individual went to trial, it was determined (through emotional evidence by the prosecutors) that the individual should not be released, pull down though he was gong to be released into a community program. This information seems to indicate that if there had been more than one assessment, which looked at several issues for this particular individual, there may have been a different ruling. Unstructured professional often comes under scrutiny beca use it is based on a clinicians intuition and therapeutic ensure with the incarcerated individual. It uses psychiatric evaluation, clinical notes and the personal experience of the person evaluating the individual. This type of assessment is still used today, although it may be the least reliable (Gowensmith, n.d.). Structured professional judgement has a combination of static and dynamic information, is flexible, and allows different scenarios to be developed. Bottom line on this is to answer the question of whether the individual is going to be safe to be released, and it has a 70% change of being correct (Gowensmith, n.d.). In addition, Bouch and Marshall (2005) suggest that structured professional judgement is useful because it supports evidence-based course session and it also is useful in increasing the transparency of decision making for the purposes of clinical governance (p. 85). This suggests that professional judgement is very useful, but in fraternity with other types of risk assessment. Assessment Tools There are many assessment tools that some clinicians use in order to create an understanding of risk management. The PCL-R (Psychopathy Checklist coating Version-Revised) is a 20 item assessment that according to Buchanan (2009) score items like alcohol abuse, separation from parents before the age of 16 and whether the individual failed on other release attempts. This seems to be a rather harsh instrument that may or may not allow for an individual to improve over time. This instrument also

Work of Art Essay Example | Topics and Well Written Essays - 500 words - 1

Work of Art - Essay ExampleNext what the ravisher sees is the man struggling under water to release his hands from the set tied around, a life and death struggle in which he finally succeeds, and then daring the firing squad that pours bullets at him from above, he swims to the coast safely. The entire sequence is fraught with breath-stopping tension as at one moment, the man seems to be going to die and the next moment, he is again seen to be surviving some how in this race against death. The moment in which the man arrives at the shore of the river, totally exhausted and breathless, yet living and happy to be alive, he sees a small wild flower just near to where he was lying half-conscious. And he is in divine ecstasy seeing that fine-looking manifestation of life, especially because the same life a moment beforehand was slipping away from him. Thus the flower becomes a metaphor of his own endurance and hope.The film next depicts the firing squad once again closing in on him and he running for life like a amad man. The hunter and the hunted become engaged in a intense saga of killer instinct and survival instinct. Then the film shows the viewer a gate which opens before the running man, and for a moment, it seems that his trial by fire is over and he has safely arrived at his house. The visuals of a woman and a child happily accept him reinforces this impression. He is seen running towards them in relief and immense joy. But, suddenly, something invisible seems to be pulling him back at one stroke and the next shot that the viewer sees is the man hanging on the bridge. It is only at this moment that the viewer realizes that the rope-breaking and escape sequence that he/she saw earlier was unreal and was just a last thought, vision or wishful thinking of the man being hanged. There was no escape possible and he died. The film ends here. While observance the film, I have been finding it difficult to even breath as the struggle of the

The business of fashion Case Study Example | Topics and Well Written Essays - 2500 words

The business of room - Case Study ExampleBut fashion is non only associated to women always In ancient times of Cleopatra, Scissors always wore clothes that were royal, expensive, stylistic, attractive and special. At the same Egyptian soil, the Pharaohs were never behind. The great biblical Character of Moses, if taken as an Egyptian Prince, was always a portrayed, in tales and later in movies, in a charismatic outfit.While in the westbound part of the globe, the Greeks and Romans not only marked high standards in Art, Architecture, and Warfare, but their unique and intricate concepts of a perfect and godlike human body, especially of males, back up the appealing army uniforms and court-wears.These ancient models are still the greatest sources of inspiration for modern day fashion designers and the origins of the evolved form of cultural trends prevailed through continents from Australia to America and from Asia to Africa.River Island is a UK based modern brand, spread over con tinents if not over centuries. It deals with everyday life in different ethnicities with diversity in cultures. It also considers the popular demands of its customers though this brand is wise enough to consider all aspects of cultural influences. Cultural influences are stronger when we consider the economic aspect of the fashion industry. Business needs grocery store where it can present fresh ideas and products in every new day. Although in this global age, acculturation is very much on. But even then at that place are many cultural aspects that can instigate or impede certain trends. A colourful bikini is a great fashion securities industry item in Western or secular and modern cultures, but it is almost a taboo in some rigid and fundamental areas. untoward to that, a veil is popular in fundamental countries, but has no market in secular or modern world. However, so many fashion articles could get the status of cross-cultural ambition. Especially in ornaments, there is not m uch difference across the globe with exception of little diversity in shape, material and style. Earrings, bracelets, pendants, bangles and rings are always, and everywhere, in fashion since ages having big market scope in all societies and cultures. On the separate level, fashion is not and a simple word or an uncomplicated attitude, or even an overwhelming desire. Fashion is a multifarious dogma that can influence an individual in many ways.As process it is fashion sustained through some complex amalgamation of inspiration, imitation and institutionalization, all of which seem necessary, even though the temperament and degree of their fusion is, as we can infer from fashion history, quite variable.(Davis 123)Therefore, the multifaceted incorporation of fashion, where force an individual at the same time, it also file itself on many grounds. This institutionalisation is not only at the academic level, but due to its capacity of holding an individual, society, or even the whole world has created a huge market for investors.River Island, at the marketing end, developed

Macro and Microeconomics Essay Example | Topics and Well Written Essays - 1000 words

Macro and Microeconomics - Essay ExampleThe exchange rate is 5.5francs/ long horse meaning that one dollar is equivalent to 5.5 francs. Therefore, a Chrysler nor-east costing 14,300 dollars leave behind have the frank price calculate below 1dollar = 5.5 francs 14,300 dollars= Franc price of Neon Using the principle of cross-multiplication, Price of Chrysler Neon = (14,300 dollars x 5.5 francs)/1dollar = 78,650 francs Question three Given that the franc depreciates by 9% and the initial exchange rate was 5.5 francs/dollar, the franc price of the fit out and dollar price of Chrysler Neon will be affected by the depreciation. If the franc depreciates by 9% from its previous dollar think of, the dollar price of the shirt will also change as depicted in the following calculations. Depreciation = 9% Taking the original exchange rate, 5.5 francs/dollar, to be 100%, then the value after depreciation must be higher than the initial value by exactly the same amount as depreciation. New val ue = (100 + 9) % = 109% Therefore, the refreshful exchange rate = (109/100) x 5.5 francs/dollar = 5.995 francs/dollar Hence, the new price of the shirt = (220 francs x 1 dollar)/5.995 = 37 dollars. ... The reason is that as the products become cheaper, the national and foreign demand of the products will extend. As currency devaluation increases competitiveness, demand for the countrys export increases, resulting in an increase in aggregate demand. According to macroeconomic principles, an increase in aggregate demand will cause an increase in GDP (Boyes & Melvin, 2011, pg.273). On another monetary perspective, France receipt from foreigners might increase due to currency devaluation and exceed the outgoing payments hence leading to an improved balance of payments. The fact that increased write out of foreign money leads to low supply of domestic currency highlights that an upward pressure will be placed on the domestic currency. Together with expensive imports due to currency d evaluation, this pressure results in high price levels as well as higher GDP and employment levels. On the other hand, the depreciation in cut franc will accrue the aggregate demand in United States. The currency devaluation means that the dollar will be stronger against the franc. As a result, the US imports from France will increase as the products in the country become cheaper. Comparatively, US products will be expensive and unpopular in the domestic and foreign markets. Aggregate demand which is dependent on price levels will shine as more people will be opting to buy from France (Boyes & Melvin, 2011, pg.273). In the meantime, the gross domestic production will decrease as demand decreases. In addition, the franc depreciation will lead to a fixed exchange rate that is lower than the equilibrium exchange rate. This makes it cheaper for Americans to buy French goods and expensive for French people to

Celebrities Endorsement Essay Example | Topics and Well Written Essays - 500 words

Celebrities Endorsement - Essay ExampleWithin the publicise arena, celebrity endorsement has created a global phenomenon of product acceptance through and through the prospering promotion of brands that virtually influences fans associating with a specific celebrity. In addition, these types of advertisements are associated with good memory among recipients and product consumers as remembering celebrity advertisements is very easy as compared to normal advertisements. Even though the art of celebrity endorsement appears to have many advantages, it is wise to none that the art has a number of risks that may not seem very serious, but may affect a brand. The essence of introducing celebrities into the advertising arts is mainly to act as selling points or advertising tools for firms and marketers. However, this good will mightiness be overturned in the event that they overshadow the promotion and end up promoting themselves. In addition, the advertised firms or products might be ex posed to direct exposure of harm and thus having a negative impact to the brands character.Celebrity endorsement in advertising is not a new topic as the last few years the art has rapidly grown to form a major marketing chat strategy practiced by major firms in carrying out branding and promoting a corporate image.Celebrity branding presents itself as a type of advertising through which celebrities become ambassadors of firms or products and use their status in the society to win people by endorsing and promoting their respective advertisements.

Analysis for( drugs and body class) Essay Example | Topics and Well Written Essays - 500 words

Analysis for( drugs and body class) - Essay ExampleCocaine was banned in the United States when the cases of cocaine related deaths became over 5000 in 1914 (Platt, 17). This is because state were snorting cocaine and this had an effect on their body by causing nasal damages. Cocaine has its important aspects since it helps to reduce pain for patients undergoing surgery. Cocaine is employ as an anesthetic in eye surgery and used to treat morphine addiction.The use of cocaine was glamorized in the 1980s because it had become famous for its uses and since it is a highly addictive stimulant that produces profound feelings of pleasure. Platt stated that cocaine was popularized by dealers and glamorized by the Hollywood media in the 1980s despite its devastating effects in the society. Cocaine is introduced to the body using various ways depending with how the individuals wanted to satisfy their body systems. Cocaine can be snorted, injected in body, smoked, or eaten (Platt, 20).Cocaine was glamorized in the 1980s because it is a powerful stimulant and directly affects the brain. Platt stated that the drug introduces a sense of exhilaration in the user primarily by occlusion the reuptake of the neurotransmitter dopamine in the midbrain. The use of cocaine makes the user a slave to drug since it makes the individual want more drugs to gratify the bodys needs. Cocaine was expensive but people still bought the drug to make their bodies active, decrease fatigue and to increase concentration in various activities like acquire abilities.In the movie Al Pacino Scarface, a story is told of Alpacino the Cuban refugee who goes to Miami with nothing and rises up to become a powerful drug top dog. The movie shows how people are addicted to cocaine and are involved in dangerous criminal activities like drug trafficking to satisfy their needs. Other movies that portray the use of cocaine include Trainspotting

Self Directide Learning Term Paper Example | Topics and Well Written Essays - 2750 words

Self Directide Learning - Term Paper ExampleIn the period of 1960s, increased concentration was rivet on the reason and ways behind the learning of adults. The notion of SDL was stated to arise during this specific period of time. It requires to be stated in this context that this particular proposition notion was traced back to the period of 1961. It was during this year when the typology related to goal, compass readings related to the activity as well as learning within the adults were structured by Houle (1961). The purposes and activities related to learning with regard to numerous adult learners was delineated by Houle (1961) who had selected to chase their respective process of learning without the need and requirement of institutional rise with respect to affiliation. This particular aspect called for the attention of further assessment during that particular time period. During the period of 1980s, Knowles (1980) re-narrated the development of SDL with the suggestion of an idea called andragogy which was widely referred as the expertness and science related to assisting adults for learning. This particular notion was considered in comparison to all the prevalent theories related to learning during that definite phase of time and which were supposed to be reliant on the facet of pedagogy. Pedagogy referred to the science as well as the art related to providing assistance to the child learners. This was again considered to be pendant on five basic suppositions regarding the adult learner. The initial supposition stated that the self-concept with regard to an adult was observed to shift from the perception related to dependent disposition towards a self-directing individual with maturity. The other... This paper approves that an individual concerned with the process of SDL was raise to indulge alone in that activity, but from the explanation of the concept in the literature, it has been arrange that individuals seldom indulge themselves in the proc ess alone. The other paradox has been stated regarding the process of SDL referring it to be something that was usually carried out remotely from the formally structured activities which was found to be guided by other individuals. The process related to SDL was not regarded as a lone act which was capable of carrying out alone by any individual. The foremost scholars with regard to this particular subject comply with the fact of SDL being a relational activity or behavior but the relevant literature was considered to be heavily inclined towards the fact of SDL being an individualized behavior.This paper makes a conclusion that the above discussion helps in providing a gauze-like comprehension regarding the concept of SDL and adult learning. It has been mentioned with regard to this notion that majority of the activities related to learning is believed to be triggered and promoted with the help of a learners inventiveness regardless of its availability with the aid of formal setti ngs. Furthermore, the concept of SDL was found to be perceived as a particular structure of study where individuals are supposed to give birth the principal responsibilities with regard to planning, practicing and also assessing the endeavors related to adoption of the skills associated with learning. Certain paradoxes as well as contradictions were however identified in this regard, but the degree of deduction and viability of SDL still cannot be completely refused.

RAW #7 Essay Example | Topics and Well Written Essays - 250 words

RAW 7 - Essay Example2. The contracts have terms of reference that vary from contract to contract. the terms of a contract providing a pedestal for economic ethics acceptable to a diverse set of imaginary contractile organs (some greed- driven egoists, some deeply religious artruists, most probably in between) (Donaldson and Dunfee 26)3. The macro- neighborly contracts are based on the assumption that there is rationalism among the contractors as they know the facts that are entailed. not afflicted inconsistency or logical admiration (26)6. Those who undertake the experimental thought on social contract are not aware of the political and economic preferences of contractors. we are confronted with undetermined mix of contractor preferences (Donaldson and Dunfee 27)The list above shows the argument of Donaldson and Dunfee in relation to macro- social contract understanding. These main points can be used as the basic principles that govern the comparable kind of

When Things Fall Apart by Chodrun from chapter 1 to 18 Essay

When Things Fall Apart by Chodrun from chapter 1 to 18 - Essay ExampleDifficulties of life like aging, illness, getting what they do not want and many more(prenominal) are facts. The Buddha also faces these challenges. The teaching goes on stating that what causes un happiness is when someone wants to avoid the facts of life and try to find happiness (Von Rosenberg 15). Turning upside down enables individuals to think upside down.Pema Chodrun states that suffering has a great role to play in our lives. Suffering will motivate populate to look for answers to the problems us facing. Through suffering people, learn to have the pinch of empathy for other people facing the same problem.Through right thinking, we create the feeling of compassion for ourselves. We are compassionate on every part of ourselves that are unwanted. Compassion will create a room of relief and joy in us. It is a fundamental thing for everyone to feel happiness and in any case, when we start feeling unhappy, dep ressed we think that we lost something or we made a mistake (Von Rosenberg 19). When we incorporate the right thinking, we will appreciate suffering and view pain as a transformation to have the right thinking.When someone faces pain, we ceaselessly look for happiness and satisfaction rather than having the right thinking and honor the quality of precisely what is happening in your life. It makes people run away from pique facing them. The situation makes them disappointed and unhappy Thus, Pema Chodrun urges one to have the right thinking and view situations like this as trying to develop our inner strengths (Von Rosenberg 21). What is more important is considering the inner strength as something that is only available when we are facing discomfort. When certain situation threatens us, we need to view first how we found ourselves at the discomfort. Inner strength will help find why we are in the situation.Pema Chodrun urges that we should accept

Blogs for innovation Essay Example | Topics and Well Written Essays - 1000 words

Blogs for innovation - Essay ExampleDuring their arrival, Orchha was gradually emerging as a holidaymaker attraction. Due to poverty and lack of knowledge in the region, it prevented the growth of tourism (Sisodia, 2013). As a result, Asha came up with a Village Home Stay computer programme intended for Orchha village.The aim of the program was to exploit tourism opportunities in the region in order to enhance local economic development, education, cultural exchanges between locals and visitors as well as environmental protection. It had also to offer the people of Orchha with superior work opportunities, which would positively influence the individual life of the residents. In 2007, Asha founded Friends of Orchha with the aid of a few friends from Europe to enhance tourism that is socially responsible and one that would offer an opportunity for cultural exchanges and a source of income for the needy families (Sisodia, 2013).Friends of Orchha provided help to the silly families to build and renovate their courtyards that would be hired to visitors. The families were engaged to participate voluntarily in the construction of tether homestays. At that particular moment, the families were unable to carry on their main activity, which was farming that was brought to a halt by drought from 2003 to 2007 (Sisodia, 2013).Therefore, they had no capital to invest, and the organization had to set up a revolving fund, which helped to build the first three home stays. Participating families provided labor in building the sanitary block and rooms. In 2009, the first room was rented out and since then the home stay has hosted more(prenominal) than 500 visitors from different countries. The exploiting of the tourism opportunities improved the economic conditions of the residents as well as their live style (Sisodia, 2013).With this regard, I agree with the case as it attempts to office out issues in operating gainful employment amongst a large rural population in India. I t addresses that the inability to dialogue in spoken

Progress Can Kill Essay Example | Topics and Well Written Essays - 750 words

Progress Can Kill - Essay ExampleI know that it is tempting to assume that we can solve the originations crude shortage problems by exploiting the territory occupied by this indigenous population. However, the main issue is whether or non we can do this without exploiting the respectables and haughtiness of this indigenous population. Let us first canvas the rights and dignity of this indigenous population. They entertain been occupying this territory for centuries, not ten or thirty years. Mostly in the world, when an individual occupies a home or a piece of land for 12 years without an objection from the true owner, the state recognizes and protects the occupants right to claim and use the property absolutely as he or she wishes. Can we honestly deny that this indigenous tribe does not enjoy the same(p) right, continued and unmolested, to occupy their territory? I would take this step further and argue that given the long and continued occupation of it by the indigenous trib e, it is not only our legal, but also our moral responsibility to protect and recognize their right to claim and use that territory absolutely and free of outside influences and intrusions. This is not just a question of the right to occupancy. This is also about the protection of the universal human rights. In particular, this tribe has adapted itself to a particular focal point of living and preservation consistent with their animistic religious beliefs. As members of the UN we have pledged that no state shall disrespect the religious beliefs of the individual. How then can we prune even asking this tribe to move aside and allow us to exploit their territory for the purpose of looking for oil? Let us consider the Holy City of Mecca. What if we think suddenly that the Holy City of Mecca most likely sits on untapped oil reserves. Could we in good conscience woo Muslims in the holy city and talk to them about the possibility of turning their city upside down for oil exploration pu rposes? I dont think that we would even consider taking this approach because we respect the right of religious organizations to practice their religion as long as that practice does not involve activity causing harm to others. On the contrary, far from causing harm to others, this indigenous pot have preserved the rain forest at the time when concerns about the destruction of the rain forests globally have been a major issue for environmentalists. We should, therefore, be celebrating the fact that this tribe has preserved the rain forest and not think of ways that we can deplete yet another portion of the worlds rain forest. While we are considering the possibility of oil exploration in this particular area, let us also consider the dignity of this tribe. The dignity of indigenous people has been assaulted throughout our history. Colonial and imperial powers have mercilessly uprooted indigenous people, exploited their territories and with the total disregard for their right to se lf-determination have left them without dignity and without their own system of governance. Unfortunately, history dictates that indigenous people have a long history of exploitation and injustice. Do we want to stop the cycle of exploitation or do we want to re-establish it? The UN International plight on Civil and Political Rights informs that we have a duty to protect the right of indigenous population to self-determina

Enron scandal Essay Example for Free

Enron scandal EssayA brief on Enrons history Enron was create in 1985 by Kenneth Lay after mergingHouston Natural Gas and InterNorth. In the early 1990s, he military serviceed to initiate the selling of electricity at grocery prices, The resulting markets made it possible for traders such as Enron to sell energy at higher prices, thereby satisfyingly increasing its revenue. As Enron became the largest seller of natural artillery in North America by 1992, Enron pursued a diversification strategy owning and operating a variety of assets including gas pipelines, electricity plants, pulp and newsprint plants, water plants, and broadband services across the globe. (cont.) brief Enrons memory change magnitude from the start of the 1990s until year-end 1998 by 311% percent, only modestly higher than the total rate of growth in the Standard Poor 500 index. However, the root increased by 56% in1999 and a further 87%compared to a 20%increase and a 10% decrease for the indexdur ing the same years. By December 31,2000, Enrons stock was priced at $83.13and its market capitalization exceeded $60billion, 70 times earnings and six timesbook value, an indication of the stockmarkets high expectations about its futureprospects. In addition, Enron was rated the close innovative large company in Americain Fortunes Most Admired Companiessurvey.Causes of spill Enrons complex financial statements were conf employ to shareholders andanalysts by using account limitations to misrepresent earnings and modify the balance mainsheet to indicate favorable performance, According to McLean and Elkind in their book The Smartest Guys in the Room, The Enron scandal grew out of a simmer down accumulation of habits and values and actions that began years before and finally spiraled out of control. the combination of these issues later resulted in the bankruptcy of the company. the majority of them were perpetuated by the indirect knowledge or direct actions of Lay, Jeffrey Skill ing, Andrew Fastow, and separate executives, Skilling constantly foc employ on conflux Wall Street expectations, advocated the use of mark-to-market accounting and pressured Enron executives to find new ways to hide its debt. (Cont.) causes of downfallMark-To-Market accounting when Skilling joined the company, he demanded that thetrading business adopt mark-to-market accounting, citing that it would represent true economic value. This method requires that once a long-term contract was signed, income is estimated as the present value of net future cash flow. Often, the viability of these contracts and their related costs were difficult to estimate, investors were typically given false or misleading reports. While using the method, income from projects could be recorded, although they might not have ever received the money, and in turn increasing financial earnings on the books. However, in future years, the get could not be include, so new and additional income had to be included from more than projects to develop additional growth to appease investors. (Cont.) causes of downfall For one contract, in July 2000, Enron and Blockbuster Video signed a 20-year agreement to introduce on-demand entertainment to conglomerate U.S. cities by year-end. After several pilot projects, Enron recognized estimated profits of more than $110 million from the script, even though analysts questioned the technical viability and market demand of the service. When the network failed to work, Blockbuster withdrew from the contract. Enroncontinued to recognize future profits, even though the deal resulted in a loss . Between 1996 and 2000, Enrons revenues increased by more than 750%, rising from $13.3 billion in 1996 to $100.8 billion in 2000. This extensive expansion of 65% per year was unprecedented in any industry, including the energy industry which typically considered growth of 23% per year to be respectable. For just the first golf-club months of 2001, Enron reported $138 .7 billion in revenues, which placed the company at the sixth position on the Fortune Global 500. (Cont.) causes of downfallSpecial purpose entities Enron used special purpose entitieslimited partnerships or companies created to fulfill a temporary or specific purpose . These shell firms were created by a sponsor, but funded by independent equity investors and debt financing. By 2001, Enron had used hundreds of special purpose entities to hide its debt . The special purpose entities were used for more than just circumventing accounting conventions. Enrons balance sheet under give tongue to its liabilities and overstated its equity, and its earnings were overstated (cont.) causes of downfallExecutive compensation Although Enrons compensation and performance management system was designed to retain and reward its just about valuable employees, the system contributed to a dysfunctional incorporate culture that became obsessed with short-term earnings to maximize bonuses. Employees co nstantly tried to start deals, disregarding the eccentric ofcash flow or profits, in order to get a better rating for their performance review. (cont.) causes of downfall The company was constantly emphasizing its stock price. Management was compensated extensively using stockoptions. Skilling would develop target earnings by asking What earnings do you need to keep our stock price up? and that number would be used, even if it was not feasible. Employees had large expense accounts and many executives were paid sometimes twice as much as competitors. In 1998, the top 200 highest-paid employees received $193 million from salaries, bonuses, and stock. Two years later, the figure jumped to $1.4 billion. (cont.) causes of downfallFinancial audit Enrons auditor firm, Arthur Andersen, was accused of applying reckless standards in its audits because of a conflict of interest over the significant consulting fees generated by Enron. Andersens auditors were pressured by Enrons management to d efer recognizing the charges from the special purpose entities as its credit risks became known. To pressure Andersen into meeting Enrons earnings expectations, Enron would occasionally allow accounting companies Ernst Young or PricewaterhouseCoopers to complete accounting tasks to create the illusion of hiring a new company to replace Andersen. In addition, after news of U.S. Securities and Exchange boot (SEC) investigations of Enron were made public, Andersen would later shred several tons of relevant documents and delete nearly 30,000 e-mails and computer files, causing accusations of a cover-up. (cont.) causes of downfallOther accounting issues Enron made a habit of booking costs of cancelled projects as assets, with the rationale that no official letter had stated that the project was cancelled. This method was known as the snowball, and although it was initially dictated that such practices be used only for projects worth less than $90 million, it was later increased to $200 million. In 1998, when analysts were given a tour of the Enron Energy Services office, they were impressed with how the employees were working so vigorously. In reality, Skilling had moved other employees to the office from other departments (instructing them to pretend to work hard) to create the appearance that the division was larger than it was. This ruse was used several times to fool analysts about the progress of different areas of Enron to help improve the stock price. Bankruptcy On November 28, 2001, The company had very little cash with which to operate, let alone satisfy enormous debts. Its stock price unload to $0.61 at the end of the days trading. Enron was estimated to have about $23 billion in liabilities from both debt outstanding and guaranteed loans. Citigroup and JP Morgan Chase in particular appeared to have significant amounts to lose with Enrons bankruptcy. Enrons European operations filed for bankruptcy on November 30, 2001, and it sought Chapter 11 protect ion two days later on December 2. It was the largest bankruptcy in U.S. history (before being surpassed by WorldComs bankruptcy the next year), and resulted in 4,000 lost jobs. Sarbanes-Oxley Act The bill was enacted as a reaction to a number of major corporate and accounting scandals including those affecting Enron, Tyco International, Adelphia, Peregrine Systems and WorldCom. These scandals, which cost investors billions of dollars when the share prices of affected companies collapsed, shook public confidence in the nations securities markets. The main feed of the Sarbanes-Oxley Act included the establishmentof the Public Company Accounting Oversight Board to develop standards for the preparation of audit reports the restriction of public accounting companies from providing any non-auditing services when auditing provisions for the independence of audit committee members, executives being required to sign off on financial reports.Major elements(Cont.)SOX1.Public Company Accountin g Oversight Board (PCAOB) prenomen I consists of nine sections and establishes the Public Company Accounting Oversight Board, to provide independent oversight of public accounting firms providing audit services (auditors). It alike creates a central oversight board tasked with registering auditors, defining the specific processes and procedures for compliance audits2. Auditor IndependenceTitle II consists of nine sections and establishes standards for external auditor independence, to limit conflicts of interest. It also addresses new auditor approval requirements, audit partner rotation, and auditor reporting requirements. It restricts auditing companies from providing non-audit services (e.g., consulting) for the same clients. (Cont.)SOX3. Corporate ResponsibilityTitle III consists of eight sections and mandates that aged executives take individual responsibility for the accuracy and completeness of corporate financial reports. It defines the interaction of external auditors and corporate audit committees, and specifies the responsibility of corporate officers for the accuracy and validity of corporate financial reports.It enumerates specific limits on the behaviors of corporate officers and describes specific forfeitures of benefits and civil penalties for non-compliance. For example, Section 302 requires that the companysprincipal officers (typically the Chief Executive ships officer and Chief Financial Officer) certify and adore the integrity of their company financial reports quarterly. (Cont.)SOX4. Enhanced Financial DisclosuresTitle IV consists of nine sections. It describes enhanced reporting requirements for financial transactions, including off-balance-sheet transactions, pro-forma figures and stock transactions of corporate officers. 5. psychoanalyst Conflicts of Interest Title V consists of only one section, which includes measures designed to help restore investor confidence in the reporting of securities analysts. It defines the codes of con duct for securities analysts and requires disclosure of knowable conflicts of interest. 6. Commission Resources and AuthorityTitle VI consists of four sections and defines practices to restore investor confidence in securities analysts. It also defines the SECs authority to censure or bar securities professionals from practice and defines conditions under which a person can be barred from practicing as a broker, advisor, or dealer. (Cont.)SOX7.Studies and ReportsTitle VII consists of five sections and requires the Comptroller General and the SEC to perform various studies and report their findings. Studies and reports include the effects of consolidation of public accounting firms, the role of credit rating agencies in the operation of securities markets, securities violations and enforcement actions, and whether investment banks assisted Enron, Global crossbreeding and others to manipulate earnings and obfuscate true financial conditions. (Cont.)SOX8. Corporate and Criminal Fraud AccountabilityIt describes specific criminal penalties for manipulation, destruction or alteration of financial records or other interference with investigations,while providing certain protections for whistle-blowers.9. White Collar Crime Penalty EnhancementThis section increases the criminal penalties associated with white-collar crimes and conspiracies. It recommends stronger sentencing guidelines and specifically adds failure to certify corporate financial reports as a criminal offense. (Cont.)SOX10. Corporate Tax Returns Title X consists of one section. Section 1001 states that the Chief Executive Officer should sign the company tax return.11. Corporate Fraud Accountability It identifies corporate fraud and records tampering as criminal offenses and joins those offenses to specific penalties. It also revises sentencing guidelines and strengthens their penalties. This enables the SEC to refuge to temporarily freezing transactions or payments that have been deemed large or unus ual.